10 SEO Techniques All Top Web Sites Should Use

SEO Techniques

We recently discussed the 15 Key Elements All Top Web Sites Should Have. This post focused on elements relating to design, content and development. This time, we’ll move onto the important issue of Search Engine Optimization (SEO).

SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank?

There are companies who dedicate themselves full time to doing SEO at a pretty penny. Something a lot of people can’t necessarily afford to pay for or spend the time on.

However, there are some simple things you can do when building your site that will help increase your chances of having good results. In no particular order, below are 10 of these items…

1. Title Tag

Near the very top of a web site’s source code you’ll find various meta tags — the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three.

A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.

It’s important to include a keyword or two in the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

2. Meta Tags

Meta TagsThere are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.

Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence — not a keyword list.

Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer nearly as important as it was years ago, however it doesn’t hurt to include them in your source code.

When creating your keyword list, you’ll want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard — too many duplicates are not a good thing (as in “web designer” “web designers” “custom web designer” “html web designer” “your state here web designer” – you get the idea). Those are all basically the same, so pick one or two variations at the most and move onto the next keyword.

3. Proper Use of Heading Tags

This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are.

Your main page title should use the <h1> tag — this shows what your page is about. Use of additional tags, such as <h2> and <h3> are equally important by helping to break down your copy. For one, you’ll see a visual break in the text. But as far as the search engines are concerned, it will automatically know what your topics are on a page. The various heading tags give a priority to the content and help index your site properly.

4. Alt Attributes on Images

Alt Image TagPutting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.

In addition, including image alt attributes help the visually impaired who access web sites using a screen reader. They can’t see the image, but with a descriptive alt attribute, they will be able to know what your image is.

5. Title Attributes on Links

Including title attributes on links is another important step that any good web site will have. That’s the little “tool tip” that pops up when you place your mouse over a link. These are especially important for image links, but equally useful for text links.

As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person – or more importantly, the search engines — what the link is. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet – make the main link text something like “View my web design portfolio” — this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.

6. XML Sitemap

My last post referenced the sitemaps used by web visitors to help them navigate through your site themselves. However, there’s another version — XML sitemaps — that are used by the search engines in order to index through your site, as well.

This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.

7. Relevant Content

Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.

While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view.

When creating your site copy, just write naturally, explaining whatever information you’re discussing. The key is to make it relevant, and to have it make sense to the reader. Even if you trick the search engines into thinking your page is great — when a potential customer arrives at the site and can’t make heads or tails of your information and it just feels spammy to them — you can bet they’ll be clicking on the next web site within a matter of seconds.

Link Building

8. Link Building

We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.

Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However there are many reputable and niche directory sites that you can use to submit your web site, or specific blog articles to.

With genuine content — especially if you have a blog — you’ll be able to generate links with other web sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other sites, you’ll find sites linking back to you  — and hopefully see your page rank going up, as well!

9. Social Media

Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.

Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.

As with any relationship, it is a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That just won’t fly — your true intentions will stick out like a sore thumb and do nothing but turn people off.

Even if you are on the site purely for networking reasons, the key is to make friends. Help out members of your network if they ask for a “retweet” or Digg, give helpful advice if asked, etc. You’ll see the same in return.

If you write a great post and have built meaningful relationships with peers in your  niche, you’ll often find that friends will submit your posts and give you votes on the social bookmarking sites. The more votes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc.

10. A Few SEO Don’ts — Flash and Splash

Flash PlayerAlong with any list of Do’s come the Don’ts. As far as SEO is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash web sites.

Yes, flash is pretty! Full flash web sites can actually be amazing to look at — their own bit of interactive artwork. But unfortunately the search engines don’t get along well with Flash. Although there is talk of possible advancement in this area, for the most part the search engines cannot read Flash.

All that great content that you wrote for your site will not be seen by the search engines if it’s embedded into a Flash web site. As far as the search engines are concerned, your all flash web site might as well be invisible. And if the search engines can’t see your site content, a good chunk of potential customers will miss out on what you have to offer, too.

Equally as “pointless” are splash pages. Once very popular, the splash page should no longer be an important feature of any site. While splash pages used to serve as an introduction into a web site (often with a flash animation), it is no longer seen as helpful, and often times might actually annoy visitors.

For one — it’s an extra click to get into your content. Worse is when you don’t give a “skip intro” option or set of links into your main site content — because you’re essentially forcing your visitors to sit through the full animation. If you’re lucky, this will only annoy them… if not — they’ll just leave without giving your main web site a shot. And without an html link pointing into your site, the search engines have no way to continue either (unless you made use of a sitemap.xml file — but still…)

A good alternative to both issues is to make use of a flash header. There’s no problem to include a flash animation at the top of your main site, or as a feature within the content area, etc. Because this is an addition to your web site, as opposed to a full separate element.

More Web Design Resources from FreelanceFolder

If you like this list of seo techniques, you might also enjoy these other web design posts from FreelanceFolder:

Back Over To You… What Are Your Favorite Tips?

There are so many tips and tricks to good SEO. These are some of the more obvious ones, but I know there are more!

What are your best SEO tips, tricks or tools? Please share in the comments below!

Note: Please only share “White Hat” or “Ethical” SEO techniques! No “Black Hat” or sneaky tactics that can backfire and actually get you banned from the search engines. Thanks!

Image credits: Unhindered by Talent, dariuszman86, dcJohn


  1. says

    And Selene posts another home run…

    This list is great for general developers to keep in mind. Not all of us will agree on every single point (SEO is a bit fluid, after all) but I think this provides a great starting place for anyone who isn’t already an SEO expert.

    Thanks, and it’s great to have you on FF again!

  2. says

    I would add: Create a top hits or featured posts section that makes it easy to find your best content. Also link back to your older posts in some of your newer posts to alert new readers to the best related posts in your archives and help search engines understand which pages are most important.

  3. says

    Actually I have noticed that Google is doing a much better job of indexing textual Flash content which is embedded in the SWF file. Is it absolutely perfect? This I can not answer because 1) I do not work for Google and 2) because even if I did work for Google I wouldn’t have the ultra secret clearance to see what their algorithm is for indexing sites.

  4. says

    Thanks for all the great feedback, everyone. I’m especially glad about the additional tips – there is SO much involved in SEO, so the more tips we can all share, the better!

    @Joshua – That is GREAT news about google and flash! I had heard rumors about it a few months ago, but didn’t know how accurate it was. Thank you for posting the link!

    Do you know if it is just Google, or if it is some of the other major search engines as well, such as Yahoo and MSN?

    @Mason – I’m glad to be back – thanks for having me here again!

  5. says

    Nice Post

    It is also important to keep the upload time of the site’s page short. Pages with heavy images upload slowly and can get “punished” by search engines.

  6. says

    great article!

    another thing i like to do (and hopefully it helps SEO altho i’ve never run any tests on it) is to name my pages specific to their content. Take this blog post for instance. you named the page (or rather the folder it resides in) “10-top-seo-techniques”. Perfect! that describes the content in the page. So, instead of naming your pages (or directories) something generic like “toptips.html” or even “blog110508.html”, go with something specific that the search engines can recognize.

  7. says

    Wow Selene, great post yet again, becoming a regular here now aren’t you, I think they should just hire you now ;)

    This is an excellent post, seo is something I am not too good at, being high up on google is never something that has happened to me, but these tips are great, I can try set them into motion now :)

  8. Adobe Girl says

    Great post-and even better news about the changes at google regarding flash : ) I just tested google to see the search results of some of my sites with flash and I am SO excited!!

  9. says

    Oh for the love of Bob, “alt” and “title” are not tags, they’re attributes!

    Otherwise, it’s a nice collection of essential SEO techniques for the newbies.

  10. says

    Thank you once again for the great tips. As a new blogger I find this to be so helpful that I subscribed to the RSS feed. Keep up the wonderful work, the posts are always so informative I always learn something.

  11. mdinis says

    Great one Selene!

    You got together valious pieces of information about SEO!
    Even if we already know lots about optimization, there is always something we didn’t know about or some details we remembered again!

    keep in mind that “alt” is an attribute not a tag!

    your first post was very good too! :)
    keep up the good work! really inspiaring!

  12. says

    Thanks for the tips , i have just launched my web design freelance services site. and i have submitted my site to web galleries and it has been acepted, i integrated wordpress to my site too, i think i have started very well.

    sorry for my english, i am from mexico

  13. says

    Some interesting points! I have recently started a blog where I write about all the aspects of starting a new blog from scratch and getting free and organic traffic to it. It is nice to see that my blog posts have touched some of the same subjects as your article.


  14. says

    Great article, thanks for posting! I really liked the concise summary you provided… I’m definitely going to have to refer people to what you wrote, it’s a big issue that I deal with constantly.

  15. says

    Thank you for you help, I added alt tags to my website as soon as I read your article. Here’s a good technique to embed flash and still be able to validate your code.

    If you just let Dreamweaver handle your Flash embedding, your code will not validate.

    Good luck!

  16. says

    These are great tips, but already should be implemented by any competent web designer. Building sites the right way, with SEO friendly techniques, should be the standard rather than the exception.

    It’s sad that some clients pay extra for these type of SEO techniques when they should already be part of their initial web design.

  17. says

    :( That relevant content sits in the lowly position of #7 makes me sad. That anyone has to be REMINDED that meaningful, well-written content is important makes me even MORE sad.

  18. says

    Thanks for the great comments and additional suggestions!

    I’ve learned my lesson on the alt/title “attribute” not “tag” – don’t think I’ll make that mistake again, LOL.

    Also, just a reminder that the items in the post are not in any particular order…

  19. says

    Good post!

    I have had a good amount of knowledge in this, such as with header tags, titles and whatnot, but the alt property information was useful.

  20. says

    Yep totally agree. This is a great place to start. The hard bit is spending the time on each section, and good luck with the link building…

  21. says

    New keyword rich content on website is also crucial. From my own personal experience I have found this to be one of the most improtant factors. Ever siince I startedf adding new pages on website I have seen a steady increase in website traffic. Addina blog in a sub fiolder of the main domain is a good way to add new content regularly.

  22. says

    Selene – well done. I have read several articles on SEO. Most of them are rehashed garbage by wannabe’s or trickster that just want my money. Your article is well written and meaningful. The only thing I would add is this. Frequent updating. It seems even the most perfectly SEO’d webpages lose their popularity over time. A little adjustment or tweaking now and then will help keep it near the top of the search engines.

  23. says

    Great blog post Selene. I love reading blogs especially if the topic is related in Search Engine Optimization (SEO) / Online Marketing.And helps me to have a new idea and added my knowledge.

    thank you for sharing your knowledge. keep it up! =)

  24. says

    Actually i’m not pretty sure that Meta Tags are still alive for Google. It ignores ‘em. But it’s still ok for the other, not so important factor but well it’s still something… I can say that link building ownes you and your site, but without nice organized content it cant be something that will get you in top 10. The domain name is also imoprtant, how old it is and for what time you registed it. For example – if you have spam site probably you wont register it for 5 or 6 years. The best CMS for blogging is Drupal (i mean for SEO), not wordpress or something else. It’s very easy to optimize it and the search engines loves drupal, this is the truth.. And don’t forget to use clean urls and to include your keywords in it! I think that this is everything that one seo begginer must know. So have fun with your sites :))

    It’s very usefull article – thanks for sharin’ it.

  25. says

    Search engines are also going to give more points to content that’s changing, so keep your site updated.

    Also, duplicate content is penalized, so if you have the same content in multiple websites or pages, tell the search engine bots not to index the duplicate content using robots.txt.

  26. says

    An excellent overview – well done.

    One comment I would add regarding content is to conduct keyword research to help ensure that you are using phrases and terms that people actual use in searches. For example, you might use the term ‘lucite’ internally but through keyword research find that a lot more people search on ‘acrylic’, and therefore, you would want to consider using ‘acrylic’ in your copy instead.

  27. says

    Simple and straight forward listing of SEO tips that really works. If I have the same listing for my friends who wants to get involved in website/ internet marketing then the listing will be along this line too.

  28. says

    I started getting a lot of Google traffic just by getting very intentional about my use of specific, very targeted, very researched keywords throughout my site (used as anchor text in links especially).

    Also added a tag cloud on my WordPress blog, and saw an immediate jump in SERPs for some reason, Google loved it!

    Lastly, I try to internally link from posts to static pages, which seems to pass some juice to them.

  29. says

    A brilliant list, but would like to add a few vital points.

    1st, content is the King. It would always be, so unless one has good content, they cannot expect good results.

    2nd, commenting on other’s blog without spamming. This is exactly what I am doing right now. i take out time every day to read atleast 25-30 relevant blogs and comment on them.

    3rd, some cool yet easy things to do, like making your keywords on your content BOLD.

    But overall, you have done a great job compiling this list. It’s the result of a pretty comprehensive study.

  30. says

    Greetings It´s good, but i am in desagree with Title Attributes on Links. I did several experiments with links and differents attributes, and the title attribute on links is inadvisable.

  31. says

    Love the post, Selene!
    Glad to see I’m covered on these.
    One other tip I’ve recently started using is to break up the post with subheads, as you have with your list items. I’ve found it’s slowly but surely bumping up the organic traffic, and I like that it makes the post easier to skim as well as read.
    I’m also now running my topic ideas through a keyword service, to see exactly what phrases are being searched, using those as titles and really address them in the post.

    Look forward to seeing more of your stuff…

  32. says

    I think this was a well written article in regards to SEO. I specialize in SEO and strongly agree with these techniques. It is unfortunate how invaluable meta tags have become due to too many people meta stuffing. I have more SEO techniques and articles written on my website. http://www.marketingagencynj.com. Please check out the news page to read up on my latest posts on Search Engine Optimization.

  33. says

    10 SEO techniques are enough for a newbie in blogging like me.. I am searching this SEO techniques for my new site itsladieschoice.com since it is my first blogging site… thanks for short and simple SEO advice.

  34. says

    You should be clear that using FLASH on your site is not necessarily bad for SEO, just not an entire FLASH page or site.

    Flash hybrid pages with actual text content is fine – just like AJAX with surrounding content is fine.

    Obviously if you can get the same results by coding in CSS such as navigation then that is a much better option.

    Worst case if you must use FLASH or AJAX there are the more SEO friendly forms via sIFR or HIJAX.

    You can learn the advanced SEO techniques at SMX Advanced in Seattle this June where I will be speaking.

    ,Michael Martin

  35. Trevor Tizard says


    Thanks so much for this info, extremely useful for a noob like me. Finding your blog very interesting reading too.

  36. says

    You have nicely mentioned the seo techniques. But It will be a real guide if you discuss the on page and offpage part separately. A detail insight into offpage part will be like real seo techniques.

  37. says

    Great stuff..
    Probably, to gain high page rank in google we need to build links. Link building is one of the major SEO technique to achieve good rankings. Link building or Link-Submission is the practice of submitting your website URL to external web sites on your own to improve both direct referrals (people clicking on the links) and search engine ranking. Get Free list of Top 100 Web Directories from hiox link building services. This Extensive Web directory List will help you, submit your website to quality directories easily and get more backlinks.

  38. says

    Excellent suggestions. Most of it (as mentioned by another user) is stuff that should be taken care of on a site from the ground up. But then sometimes things aren’t considered at those early stages and other things get missed. I’m already starting to implement better SEO practices on new sites and retrofitting some old sites with better SEO friendly considerations.

  39. says

    Yes, very interesting tips. But what I’d suggest, start from very basic SEO prectices! Having over come initial mess, you may apply them to become more visible and get better ranks!

    I’d like you, small web sites owners, to recall the basic things, as mentioned in my blog. Thanks.

  40. says

    These facts are TOOOO true…
    I’ve been studying SEO for a long time, esspecially recently
    and this list seems to have it all… Im waiting for my site to get re-indexed as I have
    started making changes… I still have tons to do though.

  41. says

    While searching for shopping sites, I came across http://www.dealjuggler.com It is a laptop deals and shopping deals website. I was impressed by their design. I noticed that they had image alt tags and link tool tips on most links along with useful title, keywords, and description.

  42. says


    thanks for the tips.. essential points discussed.. left an important point of monitoring websites, start monitoring your sites for FREE with http://100pulse.com and create sitemaps with sitemapxml.net. Hope this would help all seo ppl….

  43. says

    Generally the article is great, it provided me with useful information about SEO.

    But unfortunately your information about Flash is outdated, there is a special Flash/JavaScript library that allows deep linking in flash, and makes Flash as SEO friendly as a regular HTML/CSS website.

    It is called SWFAddress and it’s nothing new, I’ve been using it like since a year ago :-)

  44. says

    Almost all aspects have been discussed for the good start of new webmasters.
    Keeping stick with the above information make your website Search Engine friendly

  45. says

    I also thought link building should have been number 1, but I guess without quality content and meta tags etc there no point in link building.

  46. says

    I wasn’t really all that aware about SEO but upon seeing the term being mentioned all around I finally decided to learn about it and ended up here reading your great article! (I guess you applied SEO well for this one since I found it in first results page hehe)

  47. Sunny says

    Definitely loved your article. You lost me towards the end though. It’s like another speak all this techie talk.

    I need to hire someone that can do all this for me…I’m getting a blog up and running and have enough on my hands with the content. The site I’m transferring from leaves me about 300,000 hits per month (US only). I need someone to assist with the techie side, work remotely, honestly and be one heck of a Google/SEO knowledge base. if interested, zap me at celebtreehouse@gmail.com.

    Send me your rates and capabilities. I’ve done some searches for help on Odesk.com and Craigslist and have not pulled worthy assistance.

    Thank you in advance,


  48. says

    I can’t believe flash and splash are the only Don’ts. Every techique is good in moderation. Excessive number of links at a short period of time is another big Don’t. And what about keywords overload? Another bad idea.

  49. says

    hello , i’m just starting in this world of blogs
    I’ve been into SEO recently and gathering helpful information for this.
    and after reading your post it has become a little easier to me , thanks

  50. says

    Good post for bignners like me. I hope u guys will share ur opinion on my site…
    plz help me … as am trying hard to get some Rank for my site.
    Thanks a lot

  51. says

    Nice article. I noticed your comments on Flash, do you have any idea regarding Microsoft Silverlight? It does use xaml so it could mean access to data?

    thanks in advance

  52. says

    Just found this post, and it’s really awesome! It has a lot of great information that I will definitely use. I also have a good friend who would love this website so I’ll make sure to share it with him.

  53. says

    This info is extremely valuable. All these principles and rules should be followed, because if for example your on page SEO isn’t good then you may as well don’t build any back-links

  54. says

    Thanks for the highly informative article on SEO techniques. I’d like to add more on the Alt text optimization on IMG tags.

    Google likes a good caption plus similar Alt and Title text. The proximity of the caption, Alt Text, and Title text will give a good SEO score.

  55. says

    Now I can build my website without any worries, thanks for the article and please write more about this subject, because it is very interesting,
    I read a lot of articles about that and one of them is ” Breaking the Myth: Flash Doesn’t Show up in Web Searches!” -also in Adobe’s SEO Technology Center- You can find a few useful articles on how to improve your search ranking.

  56. says

    Thanks for the article. It helped a lot!

    You lightly touched on Social Marketing and Networking on this article and I would love to hear more. I actually have a Seedblog around this subject of a href=”http://seedspace.org/index.php?option=com_content&view=article&id=7:event-ordinating-v-20&catid=3:event-resources&Itemid=6″>Social Network Marketing and I hope that can be a resource for people as well

  57. says

    Thanks for the article. It helped a lot!
    You lightly touched on Social Marketing and Networking on this article and I would love to hear more. I actually have a Seedblog around this subject of a href=”http://seedspace.org/index.php?option=com_content&view=article&id=7:event-ordinating-v-20&catid=3:event-resources&Itemid=6″>Social Network Marketing and I hope that can be a resource for people as well

  58. says

    Great info..really loved the layout of your website..I had a couple of questions though ?

    How would you rate the quantity of content as important factor..
    if you were to say from a scale of 1-10
    I manage a site with a lot of content but it really doesn’t seem to rank for a keyword I want it to…

  59. says

    I have been using those techniques. But sometimes it’s not enough to dominate search engines. I usually add more efforts in optimization like social bookmarking and blog commenting.

  60. says

    SEO Techniques and SEO Guide | SEO Tip
    SEO Techniques and SEO Guide | SEO Tip

    Keywords and good web design will help people or search engines find the information, products or services they are looking for. Keywords tell search engines and people what your website is about.

    With regard to web design and SEO, it is very important to include ‘keywords’ into the website and with regard to website links, keywords are important for inclusion in the anchor text.

    Try to get more keyword links, these are links that use ‘content relevant keywords’ as the anchor text.

    So if you build a website about ‘your products’, you should ensure that the web pages are optimised for the content displayed and information offered. This includes using an appropriate selection of ‘key words’ (keywords) relevant to ‘your products’.

  61. says

    I am an up and coming designer and had a assignment requiring me to do a little research on SEO and tricks for optimization. Thank you for your valuable information it helped a lot.

  62. says

    Remember, the foundation of successfully optimizing your site is simplicity. The goal is to make a site easy to find, easy to follow, and easy to read for search spiders and live-visitors, with well written topical content and relevant incoming links. While basic SEO can be time consuming in the early stages, the results are worth the effort and set the stage for more advanced future work.

  63. says

    These points should apply every SEO bigginers for good start. Apart from these points To make a successful SEO strategy we have to take great great efforts and patience.

  64. says

    I’m a newbie in SEO and I am searching for the greatest tips to create a new website. So far, I’ve found your post amazing even though some are so hard to follow. I really appreciate this post. Thumbs up!

  65. says

    Some interesting points! I have recently started a blog where I write about all the aspects of starting a new blog from scratch and getting free and organic traffic to it. It is nice to see that my blog posts have touched some of the same subjects as your article.

  66. says

    This is indeed really good techniques used for SEO.
    I have been working on SEO for last six months.
    These are really going to help me a lot as new and advanced ways of looking SEO.
    Thanks and keep updating.

  67. says

    I agree that social bookmarking nowadays is considered by many webmasters as a tool to rank them high in the search engines and this can be attained if done correctly. For SEO purposes, your content must be of quality and provide value that should contain a compelling title with the keywords included in the title for good optimization. It is the same as in other strategies where quality content is basic but with most importance, and coupled with relevance, for SEO.

  68. says

    Hey Selene! Googled you after our email conversation and found this! Didn’t know you did guest blogs on FF! Is this your first one, and have you done anymore?

    Have a good one! Keep blogging ;)

    Kevin Redman
    Twitter: iRedMedia
    Facebook: iRedMedia

  69. says

    I have a business in Chicago and follow a few well respected blogs. Thanks for your work. It is incredibly insightful and I have used it as a learning tool. I shamelessly adopt your strategies in my work.

  70. says

    Quick Tip: If you use a lot of keywords in your title and don’t have a system that will allow you to re-title each page, it may be best keeping your title quite short, as the page will get listed after your title. So, if your title is really long, the individual pages won’t be seen!!
    Thanks, good article!

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  72. says

    Thanks for the great article. The comments that followed also have added a lot of value to your information. I will try to take everything into consideration and see if my site improves in the results. Awesome!

  73. Gary-Lee says

    Great article, very useful for begginers. But I agree with a lot of the comments on here, these basic practices should be implemented as standard by all web designers, all too often I see web design agencies offering this as an additional service and charging over the odds for it – any web designer or agency worth their salt will include this as standard at no extra cost.

    It’s also important for any web designer to engage their client(s) in the basics of SEO, many clients are unaware of the significance of such simple techniques in terms of lead generation. I often have to have quite frank discussions with my clients to try and pursuade them to limit the amount of pictures, narrow down their keywords and provide well versed copy (I end up offering to redo their copy as an added bonus, as I want to see their sites do well).

    All round great piece of advise you have given, thanks.

    Also, what’s with all the spam comments on this page!???! You definately need a spam filter or report button :)

  74. says

    Excellent suggestions. Most of it (as mentioned by another user) is stuff that should be taken care of on a site from the ground up. But then sometimes things aren’t considered at those early stages and other things get missed. I’m already starting to implement better SEO practices on new sites and retrofitting some old sites with better SEO friendly considerations.

  75. says

    Thanks for providing such a useful seo tutorial , these 10 elements are most importent for any site,and also avoid flash work if possible ,make your site simple & content worthy with useful information.

  76. says

    Sir , i Think you missed one thing which is anchor text ……….. I think that this one of the most important thing for making the seo good for any specific word …….. Isn’t it? I am a newbie but i noticed this thing …….. Can you highlight importance of anchor text …?

    Jawad Niazi

  77. says

    These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Some of the tactics are no short term tactics, they’re probably strategies.

    Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness.

  78. says

    don’t do this common mistake having a navigation based entirely on drop-down menus, images, or animations – many, but not all, search engines can discover such links on a site, but if a user can reach all pages on a site via normal text links, this will improve the accessibility of your site; more on

  79. says

    Enjoyed reading these tips! Already mastered most of the SEO techniques… now I need to build my social networking status as I haven’t mastered it yet (it is harder than you think).
    Thanks for sharing again! Reading with interest.

  80. says

    It is amazing how after almost three years these SEO tips are still valid today. One noteworthy mention is the fact that “quality content” has been the center point on all these years. good to know that is still does today.

  81. says

    Wow, i got to this blog because i was searching in google for the word “seo methods”, and this site (freelancefolder website) is ranked number one. Not only does this site talk about ranking in Google, it acts as an example as well. Absolute genius! Well done, I am impressed :)

  82. says

    Learning proper SEO techniques has been tough for me. Thanks for making things simple in this article. I’ve already begun adding heading tags and title tags on my links!

    Keep any eye out for my site in the number one organic result spot for One24 soon ;)

  83. says

    I agree with just about everything you say… except the Flash comment. What you say in that may have been true a few years ago, but now after Google and Adobe have made some major improvements… Flash is treated like a “first-class citizen” in the search engines. My site is entirely in flash and I’m found on page one consistently. So if you know how, Flash can be a great SEO tool. I do agree, however, it’s not for everyone.

    Nevertheless, your article is great!

    Thank you.

  84. says

    Apple not supporting flash means alot of viewers of my site (a large portion of visitors browse on iPads or iPhones) just wouldn’t see anything if I decided to use a fancy flash element or ran some flash advertising.

    But these are good tips for all of us to check against when giving our own sites a refresh, or building a new site.

  85. says

    As a matter of fact, SEO rules from 3 years ago have not been changed, the essence is stil “old school”. Big plus from today is social media, no doubt about it!

  86. says

    Great tips selene. You have made some excellent points on seo. Agree with you about flash, personally I prefer HTML 5 than flash, what are your thoughts on HTML 5.

  87. says

    This is great! Thanks! But not all of us will agree on every single point (SEO is a bit fluid, after all) but I think this provides a great starting place for anyone who isn’t already an SEO expert.

  88. says

    I hate when people inside on having their flash/splash page on the front of their website and wanting professional SEO work done. They will listen to you except when it comes to their splash page :)

  89. says

    With New Google’s New Algorithm, we should be more careful about the postings we’re making. Plus we should really make it relevant, unique and original. The descriptions must be only for that certain site/blog so we can avoid the effect of this new algorithm.

  90. says

    Thanks for sharing those SEO techniques. From the very first day I started my blog, it is really a big question for me why other blog has more traffic and others have close to zero traffic.

    I will definitely apply the tips you have shared here in order for my blog to gain readership or receive more traffic from SE.

  91. says

    I would also like to add a comment on the Flash as a don’t. Some people have mentioned that flash can be indexed by Google. This is true, however, I do not believe the indexing has as much authority. There are just too many ranking signals that require HTML elements

  92. says

    Selene, all your points are very good and credible except the effects of using Flash with SEO. That used to be the case… but now what with all the new updates from Adobe and some of the major search engines, If you know how to do it, Flash can be an SEO hit. The general reason is because Flash is HTML based anyway, so the task of making it shine online is not that different from standard HTML websites. My website is entirely in Flash… and i live in a city that has over 20,000 (twenty thousand) web and graphic designers… yet I’m always on the first page in Google with a common search using no names, except the city and “graphic designer” or “web designer”.

    No offense to you, Selene, but I think these articles that are written are basically going along with all the other articles that say Flash is a “no no” without truly experiencing the amazing SEO benefits Flash offers.

    Hey, why not have your cake and eat it, too?

  93. says

    An attention-grabbing discussion is worth comment. I think that you should write more on this topic, it won’t be a taboo topic but typically people are not sufficient to speak on such topics. To the next. Cheers

  94. says

    Great tips for seo..Really good information for newbies..
    but I want to add 1 more point i.e. Web Page loading speed. Yes Google officially said that they are considering page load speed as a ranking factor in serp..
    Thanks for sharing….

  95. says

    This is a very useful piece of information – thanks for providing such a useful seo tutorial, these 10 elements are most important for any site (and also avoid flash work if possible), make your site simple, well structured, with alot content (especially text) worthy with useful information. This info explain some tricky things about seo.
    Thanks a lot.

  96. says

    This is an old post but the points mentioned are very vital for every webmaster. I may include few points like, website load time, usage of quality content on regular basis and exposure to social network, social media and niche groups.

  97. says

    Some interesting points! I have recently started a blog where I write about all the seo aspects and getting free and organic traffic. It is nice to see that my blog posts have touched some of the same subjects as your article.

  98. says

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  99. says

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  100. says

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  101. says

    This is one very useful article, Twitter and Facebook are a good way to get many followers of your blog, if you post regular news and information about your website, but having an actual content rich website is the best thing to have for the best results with the major search engines.

  102. says

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  107. says

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  108. says

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  116. says

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  117. says

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  121. says

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  122. says

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  123. says

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  125. says

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  126. says

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  127. says

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  128. says

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  129. says

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  130. says

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  131. says

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  132. says

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  133. says

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  138. says

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  139. says

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  143. says

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  144. says

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  146. says

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  148. says

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  149. says

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  157. says

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