You’re busy. You’ve got your freelancing business…and of course, there’s also life.
With all of that going on, it’s easy to forget to do some basic tasks. It’s easy to fall behind.
In this post, I list a dozen things that you need to update regularly if you want to stay current. If you find that you aren’t up to date in one or more of these areas, update it today (or as soon as you possibly can).
Get Up to Date
Is your freelancing business up to date?
It’s a rare freelancer who can answer “yes” to that question. If you’re like many freelancers, you’ve probably let a few things slide.
Fortunately, it doesn’t take long to bring your business up to date. Now is a good time to do just that and I’ll show you how.
Here are twelve important aspects of your freelancing business that may not reflect current information:
- Online portfolio–Have you updated your online portfolio recently? Your portfolio should always reflect your current skills and very best work. If your online portfolio is over a year old, it’s probably out of date. Take a look at it and add some newer samples.
- Blog–How often do you publish a new post to your freelance business blog? Most freelancers don’t post often enough. For your business blog to be effective, you should publish several new posts every month. If you don’t, prospective clients may assume you’re out of business.
- Social media profile–Do your social media profiles accurately describe your freelancing business? Do they contain a working link to your website and freelance business blog? If your social media profiles are out of date, you could be missing on vital leads to new clients.
- Online photo–When was the photo that you use online taken? Do you even look like that photo anymore? Is it a professional shot? If your online photo no longer looks like you, it’s probably time to change it for a newer and more professional shot that represents who you are today. You need to put your best face forward, literally.
- Resume–Yes, freelancers still need resumes. Many organizations still ask for them before hiring freelancers for larger projects. If you’ve been ignoring your resume since you went freelance, now’s the perfect time to update it.
- Software–Most software packages have regular upgrades and patches that need to be applied. Often those patches and upgrades fix problems in the tool. If you are several versions behind with your software updates, it’s time to catch up.
- Smartphone apps–Likewise, your smartphone and tablet apps need to be updated regularly. Don’t ignore the update notifications that you get. Stay current.
- Computer–How old is the main computer that you use for your freelancing business? Is it more than two years old? The good news is that if you use the computer mostly for business, you may be able to claim a tax deduction when you replace it.
- Skills–Are your skills up to date? Do you know how to use the latest tools? If you want to stay competitive in your field, the answer had better be “yes.” It’s important for freelancers to get regular training so that they stay current.
- Budget–Over time, your expenses can change. Your current business budget should reflect those changes. It’s a good idea to review your business budget at least every six months. If you don’t, you may find that you don’t earn a profit.
- Business Goals and Business Plan–Are you meeting your business goals? What part of your business plan is working and what part is not? Like your freelance business budget, you should review your goals and business plan about every six months.
- Contact information–It’s very important to keep your contact information current. Without it, prospects and clients won’t be able to reach you. It always surprises me when I find a freelancer’s website with no valid contact information.
Once you’ve reviewed and updated these areas, it’s a good idea to keep this list on hand for future reference. To stay on track, you’ll want to review these areas every few months.
What About You?
Is your freelancing business up to date? What other areas should freelancers update regularly?
Share your answers in the comments.
Image by xlibber