We recently compiled a list of some of the best social media blogs on the web. Although maintaining healthy relationships and building a strong network on the web is crucial, search engine placement certainly can’t be ignored either.
We all know the impact of search engines on our daily traffic. It can be a make or break deal. With Google covering the most ground on search engine space and Bing slowly trying to catch up, it is a must for freelancers to learn the basics of search engine optimization. The key is to utilize both social media and search engines in a way that gets you the most from both worlds.
Here are 15 SEO blogs that you should read if you are interesting in mastering SEO:
15 SEO Blogs You Should Read
Some of these blogs will help you learn the basics of how search engines work, and others will keep you up-to-date on what’s new in search space. I’ve included a brief excerpt from each one to give you an idea of what these blogs are all about.
Go ahead and add these blogs to your feed reader and get ready to dominate search engines with rankings that will be hard to beat. These blogs aren’t mentioned in any particular order.
- Matt Cutts: Matt Cutts joined Google in 2000 and currently leads Google’s webspam team. Matt wrote the first version of Safesearch, Google’s family filter.
- Search Engine Land: Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. The site is led by journalist Danny Sullivan, who has been covering search for the past 11 years.
- Michael Gray: Michael Gray became involved in web development and website management in 1998. He was Webmaster for a major specialty retailer, helping create their website presence and growing their online sales from less than $10,000 a month to over $25 million in annual web sales. Michael has been involved with affiliate marketing campaigns for several years and does consulting work on a variety of topics such as SEO, Social Media and Blog Management.
- Search Engine Roundtable : The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums. By enlisting some of the most recognized names at those forums, the Roundtable is able to not only report on these outstanding threads, but also to provide a synopsis that provides greater detail into those threads.
Note: Search Engine Roundtable turned six on Dec. 2nd. Head over and wish them a happy belated birthday!
- SEOmoz: SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimization services. With over 55,000 subscribers, SEOmoz is one of the most popular blogs when it comes to search engines.
- Search Engine Marketing Blog: RedFly Marketing (company that runs search engine marketing blog) is a full service search engine marketing (SEM), search engine optimization (SEO), and online advertising company based in Dublin, Ireland.
- Search Engine Watch: Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
- Search Engine Journal: Search Engine Journal, established in 2003, is a six year old publication of Search & Social Media, LLC, which specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics.
- Blogstorm: Blogstorm is the UK’s largest blog discussing internet marketing and search engine optimisation news & strategies. Patrick is Director of Search at Branded3, a Leeds based full service digital agency specializing in search engine optimization and social media marketing as well as building and designing websites and applications.
- Search Engine Marketing Group: The Search Engine Marketing Group was founded in early 2006 by serial entrepreneur Gerald Weber. What started as a Houston website consulting and design firm has quickly grown into one of the leading Houston search engine marketing companies.
- SEO Scoop: SEO Scoop is a community oriented search engine optimization blog, enabling a group of SEOs to share search engine optimization experience and theories with other interested SEOs.
- Blue Hat SEO: BlueHatSEO.com is the only website on the Internet that is completely dedicated to the art of Advanced SEO. Blue Hat SEO is essentially the study of advanced Internet marketing and search engine optimization techniques. Blue Hat SEO covers the advanced knowledge of both Black Hat and White Hat SEO.
- Daily SEO Blog: You can find practical, jargon free SEO tips here that you can take back home and implement on your site. Most of the articles featured here are the outcome of Mani Karthik’s experiences with the SEO learning process.
- SEO 2.0: Tadeusz Szewczyk alias “Tad Chef” is Germany’s most notorious white hat SEO, assaulting outdated SEO practices since 2004. He has been messing with the Internet since 1997 and therefore has all the scars of a web developer.
- Ask Kalena: AskKalena.com is a search engine advice column where users send their search related questions. Kalena Jordan is one of the original search engine blog writers who describes herself as “the search industry’s first agony aunt.”
Whether you are focused primarily on social media or search, just remember to put a bit of work into both. When it comes to letting others know of your freelance business, don’t think of search and social media as an “either or” proposition, think of it as a “when and how” challenge.
Your Turn To Share
The blogs mentioned above are the ones that I visit regularly to learn and stay current on search engine trends. Feel free to add more to the list in the comment section. If you have any SEO tips and tricks for fellow freelancers, make sure you share them with the rest of us.
Image by timusan