Freelancefolder

Freelance Designers: Is Name Recognition Important for Success?

Posted August 7, 2008 in freelancenews Add Comment »

Freelance Designers: Is Name Recognition Important for Success?
Freelancing by nature tends to be a career that isn’t going to put you in the spotlight. Here’s a balanced look at the impact of name recognition on the career of freelancers.

Communicating with Indecisive Clients

Posted August 7, 2008 in freelancenews Add Comment »

Communicating with Indecisive Clients
Web designers will get to work with all different types of clients. While that’s one of the nice things that keeps the job from getting too monotonous, we also have to be able to communicate effectively…

Freelancers: Are You Too DIY?

Posted August 6, 2008 in Business, Lifestyle 10 Rockin' Comments »

As a freelancer, many of us have the DIY (do-it-yourself) attitude. DIY means more work, more potential portfolio pieces, and most importantly… more money. But sometimes, the DIY approach, and taking on too much, can kill creativity and make clients second-guess their outsourcing needs.

It’s only natural for the everyday client to assume his/her freelancer’s ability. Take the following questions as prime example:

Example #1

“Since you’re designing my Website… Can you just write all the copy too?”

Example #2

“We love the photography! Can you put together a quick Web gallery so I can show all my friends and family?”

Example #3

“The last print ad you did for us was stunning. We loved your creative writing. Now we’re in need of a 40-page technical user’s guide to go along with a new product we’re launching.”

Any of this starting to sound familiar? When faced with everyday questions like these, it’s important to know your freelancing boundaries. Several questions need to be asked before a quick “yes” jumps from your mouth: [Click here to read more →]

Pen Zen: Bring Clarity to Writing

Posted August 5, 2008 in freelancenews Add Comment »

Pen Zen: Bring Clarity to Writing
Have you ever read an email from someone that was too wordy, lacked focus, and left you confused? How can we learn from reading such emails to improve our own communication?

What’s In a Business Name? Everything?

Posted August 5, 2008 in freelancenews Add Comment »

What’s In a Business Name? Everything?
Something I’ve been thinking about for quite a while is a business name. Ever since I started designing, developing and publishing my own sites, I’ve felt like I needed a name.

Hate Writing Query Letters? Try LOIs

Posted August 5, 2008 in freelancenews Add Comment »

Hate Writing Query Letters? Try LOIs
Letters of introduction are simple to write, and once you’ve got the formula down, you can adapt it to almost any market.