freelance jobs, writing, design

12 Common Photoshop Mistakes, Misuses and Abuses

Posted January 29, 2009 in freelancenews Add Comment »

12 Common Photoshop Mistakes, Misuses and Abuses
A list of 12 common mistakes, misuses and various ways new users abuse Photoshop.

Don’t Click Here! - Placing Links in Context

Posted January 29, 2009 in freelancenews Add Comment »

Don’t Click Here! - Placing Links in Context
It’s a common usability problem. Links that don’t mean anything. How are you using links on your website?

Should You Use HTML In Your E-Mail?

Posted January 29, 2009 in Marketing 38 Rockin' Comments »

Judging from a recent question that I conducted on Twitter, to which two people responded, not many freelancers have thought about the use of HTML in e-mails.

That’s a shame, because e-mail is the lifeblood for most freelancers. It’s how we communicate with our clients.

Inserting HTML images and text in e-mail has been in favor with Internet marketers for some time now, and there are some good reasons for that. HTML lets you put all the bells and whistles in front of a client or prospective client.

In fact, the Internet is filled with free HTML e-mail templates to help you create HTML e-mail with just a little bit of effort on your part.

Of the two individuals who responded to my question on Twitter, one said that they had no opinion on whether HTML should be used in e-mail. The other said that they didn’t like HTML in e-mail and referred me to a post on the topic of what constitutes a good e-mail.

I tend to side with the individual who said that they didn’t like to receive HTML formatting and images in e-mail. Of my three e-mail accounts, I have the HTML option turned off on two of them. On the one account that accepts HTML, I often find my e-mail bogged down by incoming HTML messages (usually messages that are of no interest to me).

A few reasons you may not want to use HTML in e-mail

Whether you are in favor of using HTML in your e-mail messages or whether you oppose it, here are some factors that you should be aware of:

[Click here to read more →]

10 Tips for Moving from Part-Time to Full-Time Freelancing

Posted January 29, 2009 in freelancenews Add Comment »

10 Tips for Moving from Part-Time to Full-Time Freelancing
A look at what it takes to go from part-time to full-time freelancing, with some tips from my own experience.

An Introduction to Search Engine Optimization

Posted January 29, 2009 in freelancenews Add Comment »

An Introduction to Search Engine Optimization
You’ve heard of search engine optimization, but you’re not sure what it is, how it works, or if you need it. Here are the basics to help you get started.

By Popular Demand: The Unlimited Freelancer Affiliate Program

Posted January 28, 2009 in News Add Comment »

When we launched The Unlimited Freelancer book a few weeks ago, we decided to create a small affiliate program that we could keep quiet and limit to a few websites.

Over the past few days, though, I’ve received nearly a dozen emails asking if we had an affiliate program, if we were going to create an affiliate program, and how people could sign up. Well, I’m caving in to the pressure, and we’re going to open the affiliate program to anyone who is interested.

There are a few guidelines, and some recommendations, but overall it’s a pretty simple process. If you loved the book, and you’re interested in becoming an affiliate, then you can visit the affiliate page to get more details about the program, how to sign-up, and some banners and images to help you promote the book.

[Click to Visit the Affiliate Page →]