We’d all like to believe that getting a full docket of clients and customers is as easy as flipping on a light switch.
But in real life it ain’t that easy… or is it? If you want to quit limping along the slow path, here are 3 smart tips to short-cut your way to the big time.
Reason #1: You’re Fishing For Customers, Instead Of Going To The Fish Market.
You could spend all your time looking for customers (rather than doing billable work for them), but ‘looking’ doesn’t put bread on the table. Instead of calling out into the world, waiting for a reply, why not find out who already has access to your customers, and strike a deal with them?
That’s what freelancer Chistine O’Kelly did when she sent her $100,000 email. Check out what she did and see why her strategy is so infinitely do-able for your business.
Reason #2: You’re Using People Nobody Knows As Your References
When I started coaching entrepreneurs, I would use my successes as case studies. That worked … but not that well, because the people I helped didn’t have the influence to spread the word about what I did. When I got sick of busting my hump to get the phone to ring, I tried a different tactic: I decided to call up a few well-known marketers in my niche and give them some on-the-house coaching.
A few solid successes later, and they’re spreading the word for me better than I could ever do on my own, and my coaching card is full. (You don’t have to give the goods away for free like I did, but start setting your “reference customer” sights higher and network the right way).
Reason #3: You’re Not Charging Enough (And Justifying Why You’re Worth It)
With rare exception we tend to undercharge for our products and services because we’re worried about people who shop for price. We don’t price according to the value a customer gets, rather than the price we think people are willing to pay.
Case in point: A few years ago I was trying to figure out whether I should price a product at $24.95 or $34.95, depending on what I thought the “market would bear”. But after I really thought about it, I realized that the product had a long-term value to the customer of thousands of dollars. So I priced it at almost $100 … and it sold well, with zero returns (and I hit my profit goals 4 times faster).
Ask yourself, “Why should my clients pay 2x (or more) than I currently charge?” Ask it over and over again until you get an answer you can really communicate, and hit your profit goals faster as well.
Bonus Reason #4: You’re Not Leaving Your Best Tip In The Comments Below (So You Get Tips In Return)
Hey, you want even more tips to grow your business faster? Leave your top success tip below, and it will encourage others to leave theirs. Subscribe to the comments and you’re likely to get a steady stream of tips that you can take all the way to the bank.
So don’t miss your chance to make more money – add your prized tactic to the discussion below. (And don’t forget to tip our server with a well-appreciated Digg).
Keep it rocking,
Dave Navarro is all about helping you get more done faster. Pick up your free “More Time” kit at your30hourday.com.