When it comes to creating a steady stream of clients, your brand isn’t just something that helps — it’s a make-or-break part of the deal.
If you don’t deliver a brand that’s powerful and memorable the very first time a potential client comes across your website or blog, you’re taking the risk of being passed over for someone else who is.
Check out this list of branding essentials to make sure you’re not giving up any business that you don’t have to.
#1 — Get a high-impact website
If you’re using a cookie-cutter theme for your site, your visitors may think you’ll give cookie-cutter service as well. A professionally made design goes a long way towards building credibility — and is more affordable than you think. Pick up a premium theme that isn’t overused yet or invest a small amount in getting a designer to customize an existing free theme. A few tweaks can make it look like a million bucks.
#2 — Take SEO seriously
As a freelancer, you don’t need “hunting down clients” to be something that eats away at your billable time. Invest a little bit in some targeted SEO so that you show up higher in search results and lock your name in a client’s mind at the moment they’re searching for what you do. If you want to invest your own time rather than hire an SEO consultant, check out this list of 10 SEO tips for Freelancers or pick up an ebook like SEO School to get a basic education fast.
#3 — Craft compelling copy
Does your sales page look like it was thrown together as an afterthought, or does it look like some serious time was spent making it read in a way that captures attention and drives a sale?
It’s hard to write great stuff about yourself, so consider hiring a copywriter — even a low-priced beginner — to write objectively about why people should hire you. It makes a real difference.
#4 — Deliver your brand to other audiences
It’s much easier to establish a brand following when you can piggy-back on top of an existing brand. And in the age of blogging, getting exposure has never been easier. Guest post on other blogs to draw their audience your way and building your reputation becomes that much easier. Here’s a great series on guest posting that can get you started.
#5 — Create a product to establish authority
There’s no better way to show a potential client that you know your stuff than to have a product or download to back it up. Write an ebook or offer a free download that’s relevant to your freelancing experience and show that you’re more than just another hopeful somebody who has a domain name.
You Don’t Have To Break The Bank
Putting these tips into action doesn’t require forking over thousands of dollars — there are plenty of ways to keep costs down.
Get your hands on some quality free or low cost training materials if you’re going to do it yourself, find up-and-coming service providers who haven’t raised their rates yet, or barter your services with theirs to make boosting your brand a zero out-of-pocket experience.
How Can You Implement These Actions?
With over 6000 freelancers reading this blog daily, there are sure to be a few who are can help you to get these tips done. If you don’t have the money, consider bartering with someone in a similar situation. Whether you need these services or are willing to provide them, leave a comment and let the rest of us know what you need and what you can do. You may just find that building a strong brand can be easier — and faster — than you imagined.