Working as a freelance web-designer is one of the most satisfying things you can do. You get to be creative and still be your own boss. Many freelance web designers love their job so much they couldn’t imagine going back to being an employee.
As good as it sounds, the freelance web design market is tough, and the competition is plenty. In today’s economical situation, it is more crucial than ever that your website is optimized to the fullest. To be successful as a freelance web designer you need people to find your site and, once they arrive, you want them to find the site appealing. If you can achieve this, you’ll have a greater chance of being contacted for new jobs and being successful as a freelancer.
In this article we’ll give you five tips on how to improve your website and consequently become more successful as a freelance web-designer. Even though it’s a tough business, it’s possible for you to stand out from the crowd by just tweaking your website a bit. Here are 5 tips to help you do just that:
Work with a blog
It’s probably a good idea to have a blog connected to your freelance business. The reason for this is that it’s an opportunity for you to become more personal with your visitors. A blog is also very easy to update and provides a promotional platform that gives you the chance to become extremely popular. Everyone is blogging nowadays — from politicians to your supermarket salesman/woman. You should be no exception. The blog could either be implemented on your website or functional on its own. WordPress is one of the most popular online publishing systems and with it you’ll get a high-performance tool that can be set up and running in no time.
Learn more about SEO
If you want to hold the world in your hands, you’ll have to apply SEO to your website. As you already know, a high ranking on search engines is a must-have in order to be truly successful. This is even more true in the freelance business as you probably have a limited budget and pitching your ideas to various companies can be very time time-consuming. If you can get the customers to come to you, it won’t be as much of a hassle. So, learn as much as you possibly can about SEO and get started with it on your site/blog right away.
Pick the right typography
Once you can get your potential customers to visit your site, it’s time to work on your impression. The way you present yourself and your business is crucial. One way to create a “special feeling” about your site is to find typography that represents who you are. One great example is The New Yorker. They’ve always used very specific typography, and it’s now become part of their brand. Succeed in this and people will always have certain connections to your business when seeing your chosen typography.
Be careful with the details
This is perhaps something that is even more important when it comes to the product you deliver to your clients, but it’s almost just as important when creating your own site. Being meticulous can take a site from just okay to brilliant. A “pretty ok” site won’t get you any clients. Take a look at your site and start to think critically — what are some different ways you could improve the design of your site? Every single detail should be carefully crafted. If, for example, you are going to use images on your site — make sure they’re optimized for the web and for your design. Most brilliant websites come from a lot of attention to detail.
Make your site easily accessible
Even as a savvy web-designer, you need to think about accessibility and be careful not to over-design your site. Always consider usability when creating your websites. It doesn’t matter how many visitors you get to your site if they don’t understand how to use it. This is unfortunately a mistake that many web-designers make, and it frequently has to do with egos. Web-designers, as almost any other professional, like to show off how good they are — and it sometimes can become a disaster. It’s almost always better to keep things simple. Navigation should be easy, titles understandable and well-related to the topic, and why not add a search box? Easy is good.
What’s your tip?
Have you learned what it takes to become successful? Do you want to share your tips for becoming successful as a freelance web designer?
Let’s discuss in the comments.