Steve, I think you’re right, it may not be the most cost effective way to go for freelancers, but maybe for a design company it would (maybe). Even if it’s a small business it doesn’t hurt to have a media package, sometimes it’s all that’s missing to get that business to the next level. A friend of mine (who runs a web design company) got bombarded with phone calls and e-mails after his company was featured in the newspaper (in Montreal), it really depends on the goals you set I think.

But you’re right, nothing beats face-to-face meetings ;)

Chad, good points you bring, it’s true you have to think like a reporter. A little like blogs, we can always use more content ;)

Your right on the money when yous say your have to find that angle. What makes it unique. (your, yours, you’re hehe) ;)

…so think like a reporter.

Cover you who, what, wheres, whens, and whys, and find the angle that is making your business newsworthy.

Journalist, columnist, reporters, radio host, and may other aspiring medium hosts have many more “slots” than they resources to fill, often. So if you come along and present an easy serve gem, it’s sure to get scooped up!

Take care,
Chad.

I think a better way to go is to have a bio of yourself or a sheet with brief bios of your top employees (if you have them) along with a one sheet overview of what your company does. Then, try to schedule face-to-face meetings with reporters. Maybe find your local business reporter and invite him/her for a cup of coffee. When you’re face to face, tell them all about your company and how you can be a resource to them, and leave them with your couple of sheets of materials to help them remember you.

Steve Mullen
EndGame Public Relations
Startup BizCast