E-mail. If you’re a web-worker then this is probably your primary means of communication with your clients. Even if you aren’t a web-worker you probably use email very frequently.
Getting e-mail communication right is important — no absolutely vital — to the success of your business.
In fact, for today’s business owner, an e-mail contact can be as an important as a face-to-face contact. That’s why smart entrepreneurs strive to become email ninjas that make the best possible impression on their clients.
In this post we’ll offer a few few pointers on how to improve your e-mail communication skills to make the best possible impression.
Here are seven tips for creating more effective e-mails that you can use right away:
#1 — Make Your Subject Line Relevant
Spam can be a huge obstacle for online communications. You don’t want your important client communications to be mistaken for it.
A general subject line like “Your Information” is more likely to be filtered out of your client’s inbox than a specific one like “E-mail post for Freelance Folder.” The first subject line is so general that it could deal with anything. The second one, when sent to the owners of Freelance Folder, should reach the inbox and get read.
#2 — Don’t Be Spammy
Do you send unsolicited e-mails to potential clients? If you do, then make sure that you research your potential client’s actual business and needs thoroughly before you hit that “send” button. Craft your e-mail to their specific situation. Under no circumstances should you write a generic e-mail and send it to hundreds of e-mail addresses in hopes that the message will be relevant for a few of them.
#3 — Provide Enough Information
Make sure that your client e-mail contains enough information. Your client shouldn’t have to beg for the information that they need from you – instead, you should volunteer it. Now, I know how very tempting it is after a particularly difficult or time-consuming project to send your work as an attachment with an uninformative note like “here’s your project.” I’m embarrassed to admit that I’ve done this myself. But, when we web-workers are too abrupt we aren’t doing ourselves any favors in terms of getting future business.
#4 — Don’t Overwhelm The Recipient
The opposite of the error above is to provide too much information to your client. Usually, your client doesn’t want a detailed listing of every step that you took and every problem that you solved in order to complete his or her project.
When you’re writing your e-mail think of an executive summary, which is normally no more than a single page. (Hint – If you’re a writer and your e-mail is longer than the writing project that you’ve turned in, then it’s probably too long.).
You want to include all of the important information, but not a lot extra.
#5 — Always Include The Key Elements
There are some key elements that almost every email should have:
- A “thank you”
- Request for more business
- Contact information
A thank you should always be included, as in, “thank-you for using my business for this project.” Even if you didn’t like the project the client still took a chance on you and they deserve to be thanked for that. If you enjoyed working for the client then you should also include a request for future business, as in, “I’d be happy to help you with any future projects.” And of course, you should always include contact information -– your website, your e-mail address, and so on.
#6 — Never Send an Angry Email
Even if you feel like someone completely mistreated you and that you’re justified in lashing out it’s still important that your communications remain on a professional level. Getting nasty in e-mail can backfire on you in a big way. For one thing, an unpleasant e-mail can easily get redistributed and you never know where it might end up. Also, if there’s any hope of salvaging the relationship an angry e-mail can totally eliminate it. Escalate a problem through legal or other channels if you must, but always maintain your professionalism.
#7 — Keep in Touch Regularly
If you are ever going to develop a network of repeat clients, however, then you should make an effort to periodically revive past relationships by sending a quick email to people you haven’t heard from in a while.
Just a short note to the effect of “I thought I’d check in and see how things are going” might be enough to cause them to think of you the next time that they need to hire a web-worker.
With a thoughtful approach to e-mail you can improve your communication with clients and other business owners, and seriously strengthen and grow your own company. If you really put a good effort into getting better at emailing you might be surprised at what a difference it can make — email really is that important.
Now it’s your turn — what are your best e-mail tips?