If you think that every Tom, Dick and Harry can publish content on the web then you know what – you are absolutely right. Publishing is easy when we have services like blogger and wordpress that allows you to create a blog and start publishing your thoughts within minutes.
It’s so easy, it’s not even funny. However, not everyone can create appealing content that captivates readers and that sometimes goes viral and gets traffic or attracts business.
Creating great web content is not always easy and needs extra efforts.
And if you are a writer who’s been struggling to strike a chord with your audience, here are some tips which I have collected from my personal experience writing web content in the past few months, some of which have become very popular. I hope these tips will help you to create better web content.
1. Lists Work Like A Charm
No matter what the niche is, people seem to love lists. It really works. I admit, I love writing list posts and have written some popular ones and it’s equally true that I didn’t invent this style. Some great web writers like Leo Babauta are known for their awesome list posts.
The primary reason behind the success of list posts is that most people like to scan, and if it’s interesting enough, read it in full and maybe leave a comment. So, a list post that is carefully crafted with bold headings does a good job as far as grabbing the attention goes.
2. The Title Really Matters
The title plays a very important role. You’re probably reading this post right now because the title appealed to you. This is the first thing people see. More and more people are using feed readers so the title of your article(s) matters a lot! Still, everyday I come across posts with excellent content but poorly crafted titles. It takes time to come up with an interesting headline, but it’s worth it.
3. Be Conversational – The Fun Is In The Comment Section
One of the main differences between writing for print and writing on the web is that the web has so much more to offer when it comes to discussions and conversations. It’s a 2-way street, compared to print where it’s a 1-way thing. Discussions and direct feedback from readers is what matters the most. It’s a lot easier to comment on a blog post and voice your opinion than to send a letter or email to the guy who wrote that article in the newspaper.
Chris Brogan wrote a post on Problogger about the reasons he deliberately make his blog posts imperfect – to get the conversation rolling. So make sure you leave something for the readers to say when you write articles for the web.
4. Be Concise And To The Point
It’s good to churn out sophisticated words and phrases when you’re writing a book. But when you’re writing for the web, it’s better to follow the KISS (Keep It Simple Stupid) method. Say more in less words. Your readers will appreciate it.
5. Read The Best Stuff
This is a no-brainer. The more you read, the more you know and a better writer you become. If you write content for the web then reading great blogs and articles should be on your everyday to-do list. And when I say read I really mean ‘read’, don’t just scan.
If you are looking for some great blogs to read then I suggest you head over to this post I wrote some time ago.
6. Use The Best Tools
You should be acquainted with the various tools which can help you to write better content. For example Maki from DoshDosh uses Darkroom as a writing tool. I’m a big fan of the Wikilook Firefox extension, it helps me quickly look up meanings of words and phrases.
There are various tools that can help you in your writing and you should experiment with a couple and simply keep the ones you find useful.
7. Just Say It
“Don’t let the words get in the way. If you’re writing online, forget everything you were tortured by in high school English class. You’re not trying to win any awards or get an A. You’re just trying to be real, to make a point, to write something worth reading.”
Just let the words flow from your heart. Just say it!
I know this blog has some of the best web writers as its readers. So if you are reading this post why not share your thoughts, ideas and suggestions on writing great web content. I’d love to hear your tips and tricks. :)
About the author: Abhijeet Mukherjee is a blogger and freelance writer. He is a regular contributer for many blogs notably including DumbLittleMan.com and MakeUseOf.com. He also maintains his own blog about tech tips, productivity hacks and blogging tips – Jeet Blog
Image in this post: KatieKrueger