Having a well-defined niche is one of the best ways to become a profitable freelance writer. Instead of trying to cater to every possible client, you’ll have a laser-focused package of services for an equally specific target market. As a result, you can command higher fees than the writer who writes anything for everyone.
Need convincing that niching is best for you? Consider the medical field. Generalist doctors don’t command as high a fee as specialists, even though the specialists may have fewer patients.
We accept this discrepancy because, after all, the specialist has more training and experience in a particular field. As a result, the specialist can help particular types of patients whom the generalist cannot.
It works similarly in writing and other services. The particular type and style of writing you provide won’t be the best fit for every client who needs writing–and that’s a good thing. You want to find the perfect fit so you and your client can have a win-win relationship.
What Is a “Niche”?
Dictionary.com defines a niche as “a distinct segment of a market.”
Therefore, defining your writing niche means choosing which corner of the writing sky you would like to occupy. Moreover, your niche should be distinct and suitable to you.
How can you find your writing niche? Here are just a few areas you can look at and consider.
Seven Areas to Help You Find Your Writing Niche
Here are seven areas to consider when you are looking for your writing niche:
- Type of Writing. The most obvious starting point, of course, is to choose the type of writing you want to do. For example, some writers specialize in writing for the web. Others specialize in writing eBooks, articles, white papers or case studies. And yet that can still be broken down further. If you’re a web writer, you have the choice of writing sales web pages, ecommerce sites, search engine writing, online video, and autoresponders.
- Combination of Services. Your niche can also be defined by a unique combination of services you provide. Perhaps you offer all the copywriting a client needs to launch a product, from affiliate emails to promotional autoresponders, sales pages, thank-you pages, and follow-up autoresponders. Or, you could be the writer who does both SEO article writing and creating backlinks for your clients’ pages. Another good combination is a web copywriter who also provides graphic design–web headers, eCovers, logos, buttons and social media profiles. Look at the skills you have and see if you can combine other services with your writing to carve your special niche.
- Writing Style. Your writing style also defines your niche, whether you like it or not. Are you better at writing in a conversational tone or a more academic style of writing? Or, maybe you’re good at putting technical language into layman’s terms. High-energy, cutting-edge, warm and friendly, authoritative, feminine… find the best way to describe your writing style–and own it.
- How You Work. The way you work can help define your niche. For example, do you have a money-back guarantee? Are you super fast and reliable? You’ll be surprised how many other freelancers flake out on their clients, so being able to deliver on or ahead of schedule and to your clients’ satisfaction is an important way of differentiating yourself. You can find your niche using this angle by asking, “What do my clients hate about the other freelance writer?” Then offer the opposite. Now it’s time to define your niche by looking at your clients.
- Business-to-Business vs Business-to-Customers. Will you work with businesses that target other businesses (B2B) or those who market to consumers (B2C)? Your answer to this one question makes a significant impact on your niche. However, even within either the B2B or B2C space, you still have plenty of room to further specialize, such as…
- Industry. You can define your niche by choosing a specific industry. For example, some B2B writers specialize in either finance or health. Other web copywriters only work with B2C clients in personal development, Internet marketing or weight loss. You could choose a group of related industries to specialize in.
- Demographics. Another way you can further niche down your target clients is through demographics, such as their income level, company size, geographical location, expertise (coaches vs authors vs speakers, for example), and even gender.
Define Your Niche
These seven factors will help you define a very specific niche for your freelance writing business. Of course, it’s possible to over-niche yourself, by choosing a segment of the market where there are very few prospects, or where the prospects can’t afford your services, or don’t want them. Consider these as well when formulating your niche.
Are there other areas you can think of to help writers define a niche? What have I missed? Which area did you focus on to find your niche? Do share by posting a comment below.
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