Ahh! Those Slow Months!
Posted September 20, 2007 in Business, Lifestyle
Unless you’re some kind of super-hero (or should I say, “freelancer extraordinaire“), chances are you’ll find yourself without a gig for a week (or a month) at some point in your freelance career. It happens, it’s not fun, but there are things you can do to actually take advantage of the slow weeks/months and still make ends meet.
You know, those times when you simply cannot find a contract, you call everyone on your contact list and no one has work for you. You then ask your friends, your family, your neighbors, and still no gig. Yeah, I know…
Here are some simple (or not) things you can do that might help, feel free to share your own tips and tricks with us! :)
Take Well-Deserved Vacation
If you can afford it, do it, go on vacation, take some time off to recharge those batteries. And come back with a fresh perspective. Take some time to analyze your network. Are you networking with the right people, what can you do to expand your network, where can you find more gigs?
Usually when I go on vacation, it’s to do “something else”, other than work, but inevitably I end up thinking about work, and where I could find more contracts, make more money, ways to expand my network. It’s when I,m on vacation that I have time to actually think about this stuff. Don’t have to worry about anything, no deadlines, no clients. A good time to find answers, and then come back stronger (that’s what vacations are for anyway).
Passive Income Streams
Of course, a good way to ensure you still get some money even in the slow weeks/months, is to create passive income streams. This is definitely not hard to do. Whether you’re a photographer, web designer, writer, there is no reason why you shouldn’t invest some time in creating passive revenue streams.
This has to be planned way before those slow weeks (which can turn into months), best thing would be to start right now if you haven’t already (you’ll be happy you did). It is fairly easy to setup a website and sell products thought that site.
Say you are a web-designer, why not create 10 or more website templates, put them for sale (non-exclusive licence), for maybe around $75 each, and start marketing that right away. When you get one of those slow weeks, you’ll be more than happy to have all that already making money for you. But that’s just an example, it’s still quite a lot of work. But it’s worth it.
Start A Blog?
Some will say starting a blog isn’t such a good idea, as it can lower your productivity, because you have to manage it, write articles, promote the blog, network and all (and some people simply don’t like to write that much). Well, honestly, I get most of my gigs through my blogs.
One of the reason you may experience a slow week may be because your network isn’t big enough, you need more contacts, network with like-minded people. Those are great reasons to start a blog. ;)
Partner Up
You certainly already know many people that are working in the same field as you (or in a completely different field). Why not partner up, and join forces? “You help me, I help you” type of thing.
I actually do this quite a lot. A good friend of mine is a web-designer, but he hates to write articles and all, so that’s where I come in. He will design, then I write articles and add content, and we share the profits.
It’s quite simple, you’re good at something, but you have no idea how to do this and that, well there is certainly someone somewhere who’s in the exact same situation as you, but that person might have other strengths than you. Partner-up! And when the slow months arrive, you’ll certainly have work.
Work On Your Own Projects
What a better time to work on your own projects? You have no gigs, no one needs your services right now. Take some time to work on your own stuff, your website, your own ebook/book. You know, those projects you haven’t had time to work on (cause you were busy dealing with customers).
It may not get you any money right away, but at least you’re working on something (writing a book can definitely lead to more income).
Stop Looking
When we focus too much, we tend not to see what’s right in front of us. If you simply stop looking for contracts and call your contacts (stop bugging them, they won’t hire you), there is a definite possibility you will end up finding new clients. Sometimes we’re just trying too hard, stop looking and maybe you’ll have “the idea”, or you’ll do something different, you’ll go somewhere, and voila! A new contact and potentially a new customer!
What About You?
What do you usually do when you have no contracts and no one has work for you, and you’ve been trying damn hard to find clients/gigs? What’s your “secret“, how do you take advantage of those times when it’s going a little slow?
Jon
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7 Comments
Dana Wallert
September 20th, 2007 at 5:52 pm“Some will say starting a blog isn’t such a good idea, as it can lower your productivity, because you have to manage it, write articles, promote the blog, network and all (and some people simply don’t like to write that much).”
I say definitely start a blog! I couldn’t agree with you more, as I get a ton of virtual assistant referrals and a good number of web design ones from my blogs.
However, I would add the warning that if you do start a blog…you will probably get sucked into the blog culture and social networks, and you probably will have to start functioning on a few hours less sleep a night!
But it’s well worth it :)
Karalyn Eckerle
September 20th, 2007 at 10:04 pmI tell most of my clients to get a blog instead of a website. Most don’t need a formal website and websites tend to be static unless clients pay someone to keep them updated. Nothing worse then revisiting a website 6 months later only to find nothing new has been posted. Statistics say it takes 3-5 visits to a website to “hook” a prospective client. A dead website won’t get past the first 2 visits!
Blogs can be updated quickly and easily and are more likely to generate new inquiries. Great marketing tool. Most of my new VA clients come via my blog. And when the muse hits, I have been known to write a month’s worth of blog entries during my “down time.” Makes for quick blog updates when I’m busy on client work or just don’t feel like writing!
Edward W. Smith
September 21st, 2007 at 11:09 amHi, this is my first time here and I like what I see. I am a motivational speaker and have busy times and slow times, and your ideas were useful. Thanks, Edward W. Smith, http://www.brightmoment.com
Tiffany
September 22nd, 2007 at 6:37 pmI’ve been employed full-time for a couple of years, but during the years I was freelancing I used a lot of the downtime to write articles. A lot of freelance writers are adamant that you shouldn’t invest in writing anything until you’re sure you have a market, but I always found that there were certain types of pieces that I could count on selling eventually–and having the piece in hand made it easier to shop around without worrying about making queries and then possibly finding myself with too much on my plate all at once.
firma od windykacji
October 20th, 2011 at 10:08 pmI have been examinating out some of your articles and i can claim nice stuff. I will make sure to bookmark your website.
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