Attention Grabbers - Posters And Flyers
Quite often we (bloggers, designers, writers… ) forget that there are other ways to get customers than advertising and marketing our services/products online.
See, we spend a lot of time on the net, working from home, so usually when we think “advertising” we think “online advertising“.
- Let’s try to find ways to market my services online
- How can I get more people to see my website?
- What site should I join or visit to get more exposure?
- Where can I showcase my online portfolio?
- Where can I buy ads, on what sites?
Sure, advertising online is great. It’s quick, it’s easy, and it works well if you know what you’re doing.
But what about offline advertising? Yes, I mean to actually design a poster, print it, make copies, and plaster your super awesome, attention grabbing posters everywhere. Campus, store, computer shop, poster board, everywhere!
Yaro Starak recorded a nice video where he talks about his experience using posters and flyers to get more business/customers. It worked well for him, and it worked well for me too. Maybe it would work well for you also. It’s definitely worth trying it! ;)
Jon
5 Rockin' Comments
August 30th, 2007 at 1:17 pm
making a video isn’t a bad idea for marketing, either, if it’s done the right way for your specific audience.
old school marketing works, we just forget about it. great refresher, jon!
August 30th, 2007 at 3:12 pm
The best damn advice is always the most obvious.
* slams head into the table *
I should have thought of this before but this was a bit of a wakeup call for me.
There’s a whole world out there that really doesn’t use the internet very much and I’m missing out on grabbing a more of these individuals’ attention.
Just creating a few cool looking posters and putting them in a few strategic locations is a great idea.
September 3rd, 2007 at 6:08 pm
Hi Erin, videos are in fact extremely powerful marketing tools. If it’s been tested and it proved to be effective, chances are it will still work today :)
Hey Chris, haha, don’t slam your head too hard! Seriously when I was 14-15 y/o I had a band (ahh souvenirs) and we were looking for other kids to play with, making posters and flyers worked soo well. It still works pretty good today :)
September 5th, 2007 at 10:06 pm
It’s easy for freelancers to forget that Web sites and e-mail aren’t the answer for everything. The old stuff still works and often works better than online stuff.
I just posted an article on The Freelance Pro called “7 Steps for Killer Freelance Sales Letters.” And it talks about how to use good old sales letters … on actual paper that you send through the mail … to find clients. There’s a lot less competition in snail mail than there is in e-mail, so you can really stand out if you send a well-written letter.
http://thefreelancepro.com/200.....s-letters/
September 10th, 2007 at 1:25 am
The transformation of the friends into the strangers frightens many today. Therefore I looked at your post with great interest. The talking about the ways of advertising is the discussion on how to become heard by other. The consciousness of the search for the outcome was lovely to watch. Thank you.
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