The Seven Deadly Sins of Freelancing Part 6 - Lack of Diversification
Posted July 17, 2008 in Uncategorized 7 Rockin' Comments »
If you’re anything like me, you like getting paid, but you hate dealing with invoicing and collections. You’re a writer, designer, developer, etc… not an accountant.
This problem is multiplied when you’ve got a long list of clients with whom you’re working. It’s tempting, when a large gig comes along, to hitch your wagon to that [...]
The Seven Deadly Sins of Freelancing Part 5 - Accidental Branding
Posted July 15, 2008 in Uncategorized 7 Rockin' Comments »
This idea of branding seems to come up again and again when I’m talking to freelance writers.
With the rise of blogging as a means of marketing, freelancers find themselves forced to choose a distinct voice, unique look, or narrow niche. Before they realize it, they’ve backed themselves into a corner, only able to get certain [...]
The Seven Deadly Sins of Freelancing Part 4 - Ignoring Marketing And Sales
Posted July 11, 2008 in Uncategorized 13 Rockin' Comments »
One of the things that comes up again and again in conversations I have with freelancers is how much they hate marketing. Oh, we love to write or design or develop, but when it comes to creating a brand and putting it out there, we often come up short.
Add to that the fact that many [...]
The Seven Deadly Sins of Freelancing Part 3 - Failure To Plan Your Business
Posted July 10, 2008 in Uncategorized 10 Rockin' Comments »
So, we’ve made it past the sins of underestimating the freelance job and overestimating our own abilities. What’s next? What other critical mistakes can keep you from being successful in your freelancing career?
Well, the next sin is a sin of omission. See, not all sins are active; sometimes, you can be humming right along at [...]
The Seven Deadly Sins of Freelancing Part 2 - Overestimating Your Abilities
Posted July 8, 2008 in Uncategorized 13 Rockin' Comments »
I told you last time: most people who fail as freelancers don’t fail because they are good at what they do. In some cases, they fail because they underestimated the job. It’s not about your writing or design skills; sometimes, those skills can even get in the way of your success as a freelancer.
Deadly Freelancing [...]
The Seven Deadly Sins of Freelancing Part 1 - Underestimating The Job
Posted July 7, 2008 in Uncategorized 26 Rockin' Comments »
Most people who fail as freelancers don’t fail because they are good at what they do. It isn’t that they’re horrible designers, or that they can’t write well. Most often, freelancers fail because they make bad choices about how they want to run their freelancing business.
They fall prey to one of the seven deadly sins [...]
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