3 Powerful Ways To Bring In More End-Of-Year Business

The end of the year can be a dry time for some freelancers -- potential clients are on vacation, hectic schedules mean emails don’t get returned, and on top of that, the troubled economy is taking its toll. With so many businesses tapped for cash, is there any hope for ending the year strong? You bet there is -- as long as you exercise a little creativity and get the ball rolling now, there is plenty of … [Read more...]

How To Find Hidden Traffic And Use It To Get More Clients

Finding clients isn't always the easiest thing to do. Working above and beyond to get great customer feedback and solid word-of-mouth advertising isn't always enough to keep the bills paid and the fridge stocked, so any client-grabbing advice is welcome news to the harried freelancer. But did you know that underserved, ready-to-buy clients might already be visiting your website? Let’s take a look at how to … [Read more...]

5 Brand-Building Actions Every Freelancer Should Take Now

When it comes to creating a steady stream of clients, your brand isn't just something that helps -- it's a make-or-break part of the deal. If you don't deliver a brand that's powerful and memorable the very first time a potential client comes across your website or blog, you're taking the risk of being passed over for someone else who is.  Check out this list of branding essentials to make sure you're not … [Read more...]

7 Freelancer Stress-Busters You Can Use Today

Freelancers often give the "traditionally employed" plenty of grief about the downsides of having a boss: long hours, uncertain opportunities for advancement and being under the thumb of "the man."  But freelancing isn't always a bed of roses, and in a lot of ways can be even more stressful than working for an employer.  We've all heard the stories about hard-working freelancers burning themselves out (and … [Read more...]

A Simple Way To Stop Clients From Rejecting Your Proposals

Just lost a potential client because they can't afford you? You're not alone -- we've all been there. But in these troubled times, letting a potential client slip through your fingers isn't something you want to risk again, let alone experience. Fortunately, there are steps you can take to keep a window-shopping prospect looking at your services and (more importantly) get them to sign on the dotted … [Read more...]

How To Stop Scrambling For Clients And Get A Steady Stream Of Paying Gigs

Freelancing can be your ticket to freedom -- but it can also be a terrifying ride if you have a hard time getting a steady stream of clients. There's good news, though -- it doesn't have to be that way.  By taking a look at the "big picture" for your freelancing venture, you can position yourself to have more business than you can handle even in today's tough economy.  So let's put "scrambling for  clients" … [Read more...]

3 Reasons Your Rates Are Still Low (And How To Start Raising Them)

If your rates are lower than you want them to be, don't blame the economy.  Don't blame the state of your particular industry.  And for the love of the business, don't blame the competition. If your paychecks aren't all you've been hoping for, you've got to take a good look in the mirror and think about how you're running your business. Here are 3 common rate-killing mistakes that could be keeping you … [Read more...]

How To Get Your Clients To Respect Your Time

Last week you discovered the cure for "scope creep" as you learned how to set boundaries with your clients up front (and said goodbye to awkward client conversations forever).  Now you're ready to dive into an equally thorny area -- how to get your clients to respect your time and honor the boundaries you set on email, phone and in-person communication.  If you don't nail this up front, you're asking for a … [Read more...]

How To Set Boundaries With Your Clients, Part One: Agreeing On Scope

Last week we talked about the importance of setting boundaries with your clients. If you aren’t clear on your availability, response time and process for adding “just one more thing” into an established project from the very beginning, then you’re leaving yourself wide open for your clients to walk all over you. Whether they do it intentionally or not, clients will add more and more onto your plate if you let … [Read more...]

3 Freelancing “Bad Habits” That Cost You Money

When you’re freelancing for a living, you’re trading time for money – so you want to make sure that every hour is time well spent.  But those "little" bad habits you may have as a freelancer may be eating away at your time, making projects that should have only taken a few hours take much, much longer.  When that happens, your hourly rate goes down - way down - and each project becomes less … [Read more...]