About the author: Dave Navarro is a business productivity coach who loves showing freelancers how to make more money and have more time for themselves. Get more of the good stuff at Rock Your Day or follow Dave on Twitter.
Put Your Competitors On Your Speed Dial
Posted August 22, 2007 in Marketing 9 Rockin' Comments »
Most people are afraid of competitors. After all, they’re the big, bad wolves who are out to take your customers and leave you for dead, right? Wrong. They could just be your bread and butter.
Getting buddy-buddy with your competitors may just be the icing on the cake for your bottom line… and here’s why / [...]
How To Double Your Customer Base Without Spending A Penny
Posted August 14, 2007 in Marketing 16 Rockin' Comments »
Silence may be golden, but it’s no great help when it comes to building your business. You need to get the word out so that customers / clients come a-knocking each and every day. But saying “Hey, guys, I rock!” isn’t always the most effective way to earn a stranger’s trust (no matter [...]
[Read More]Uh, Oh: Who’s Defining Your Brand?
Posted August 6, 2007 in Marketing 6 Rockin' Comments »
When it comes to positioning your business, are you doing the equivalent of walking up to a car salesman and asking “How much do you think I should spend?” If you aren’t taking smart steps to ensure that you keep 100% control over your customer’s perceptions of you, you might as well be handing [...]
[Read More]Selling Yourself On The Value Of Your Time
Posted July 28, 2007 in Productivity 15 Rockin' Comments »
There’s one inherent advantage to being a full time, salaried employee that the self-employed rarely talk about: Even when you’re unproductive, you’re still earning money.
If you’re a full time employee, you probably just laughed to yourself. If you’re a freelancer or a self-employed entrepreneur, that knot in your stomach is the realization that [...]
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