A Fascinating Glimpse Into the Real World of Freelancing

How much do freelancers earn? How do they really feel about being self-employed? Why do they do what they do? How badly have freelancers been affected by the slowing economy? Would they go back to being an employee if they had the chance? You won't find the answers to these questions, or questions like them, in any business publication. In fact, when it comes to freelancers and their concerns, the … [Read more...]

7 Secrets to Winning Better Projects — Faster

What do you do when a potential client calls you about a project opportunity? Do you know what questions to ask…and in what order? Do you know what “next steps” you’ll suggest based on the information you gather? OK…so developing a sales process is not the most exciting activity in the world. But somewhere during my 11 years in sales, I came to the realization that even a mediocre process beats no process at … [Read more...]

How to Become a Successful Freelancer When You’re “Different”

“Currently, I am a teacher, but want to make the gradual transition from the classroom to the freelance commercial writing arena,” an aspiring freelancer recently emailed me. “However, because I lack a marketing background, I am concerned that clients may be hesitant to hire me. How can I transition from academia to this type of writing career?” That’s a valid concern—one that some of you may also have if … [Read more...]

8 Ways to Get the Most Out of Summer

Well, summer has officially arrived in North America. In our area, most kids are out of school. The neighborhood pools are open. And, it seems like everyone’s on vacation or mentally checked out. For many freelancers, summers can be tough. With so many clients on vacation, projects get put on hold. Tracking down prospects can be difficult. It also seems like no one wants to make a decision because “Pam is … [Read more...]

Why You Must Quote a Ballpark Figure

“I quoted the prospect a ballpark fee for the project, he thanked me for my time, and I never heard back from him.” That’s a common dilemma most freelancers face at some point. If you quote a ballpark figure early on, you run the risk of scaring the prospect away before you have a chance to explain the value of your services. But, if you wait too long, you risk wasting time with someone who would never pay … [Read more...]

The Strangest Secret for Succeeding in a Tough Economy

Talk to enough people at the local coffee shop or watch enough late-night news and you’ll think the sky is falling. Fast! Unemployment doesn’t seem to be improving. Families are losing their homes. Businesses are going under. I’d say the pessimism among many freelancers I talk with is at a five-year high. In fact, until last year, I’ve never heard the words “starving” and “freelancer” used so frequently … [Read more...]

Turning Around Your Freelance Business with Lead Nurturing

Before I was a freelancer, I sold software for a living. Unfortunately, my employer didn’t have much of a marketing team. So, it was up to me to find my own prospects. That was a lot of work. But, it’s also what led me to eventually quit my sales job to become a successful freelance copywriter. You see, by having to write my own marketing and sales materials, I learned a lot about what it takes to … [Read more...]

Should You Meet With Prospective Clients?

“Can you come by this week? We’d like to meet you.” If you’ve been a freelancer for some time, you’ve probably heard this request more than once from a prospective client. To some freelancers, meeting requests are a clear sign of legitimate interest. They are a critical step in their selling process. But other freelancers cringe when they get such requests. For the most part, they view in-person … [Read more...]

Are You Wasting 90% of Your Prospecting Efforts?

Did you know that only 10% of the energy used by an incandescent light bulb produces light? The other 90% is given off as heat. Seems like a lot of wasted energy, doesn’t it? Well, it’s no different when it comes to prospecting for clients. Most of the time energy freelancers put into a promotional effort is wasted. It usually goes something like this: You send out hundreds of letters, make dozens of … [Read more...]