The Three Vital Rules of “Free”

“Free.” What do I mean by that? What I’m talking about is a popular marketing tool. A powerful tool, but often abused. To be specific, I’m talking about when you give something away with the hope of gaining (or keeping) customers. It’s often risky to use this tool, but it can be used safely and effectively. One of the best (and most commonly cited) examples is that of the Eastern food vendor at … [Read more...]