Ten Ways to Make A Positive Impression

Those of us who are business owners, consultants, marketers and sales people must make good impressions on others if we are to succeed in building our businesses, growing clients, and making the sale. It begins with the way we look and speak and the ways we communicate our feelings and emotions. I want to use this space, however, to focus on other ways to make a good impression. Here are my top 10 in no … [Read more...]

Why Your Press Releases Might Fall into the Junk Category

I talk to lots of editors, both print and electronic, and they cry a similar refrain when it comes to press releases: "Most of what I get is junk." Speaking as a former newspaper and magazine editor, the worst part of that scenario is that once an editor receives a press release that is junk, he or she is unlikely to open future communications from that business again, unless that business is a large … [Read more...]

Getting The Word Out – Making Word Of Mouth Happen

When a client of yours recommends your services to someone, you know it is because that client enjoyed working with you. Word of mouth and networking will always work great, especially for freelancers, who most often then not, won't spend thousands of dollars on advertisement. [...] Because its purpose is to create a customer, the business has two basic functions: marketing and innovation. Marketing and … [Read more...]