FYI: Do You Know Your Freelancing Rights?

Do you know what your legal rights are when you work for hire? Do you know where you are covered and why? How do you get a copyright? Is it expensive? Can it be taken away from you? How long does it last? Do you really know what you are giving away every time you're paid to create a masterpiece? All of these are questions that you need to know by heart if you are freelancing. Read on for more … [Read more...]

How I Lowered The Costs Of Creating A Corporate Identity

Businesses are created every minute of every day, and to one degree or another, they all need graphic design work done. Business cards, invoices, letterhead, envelopes, a website; the list goes on and on. But as a graphic designer are there things we can do to minimize the stress our clients are feeling when they go live with their new enterprise? I think there are. First of all, what are the bare … [Read more...]

9 Ideas For A More Creative And Effective Brainstorming Process

Do you doodle? Do you have to draw abstracts when you are talking on the phone on anything that’s handy? Does your mind work better when the idea takes form on that discarded napkin? Then take a moment with me to see how you can’t possibly live without thumb nailing. Thumb nailing goes by many different names too. I prefer doodling, but scribbles, chicken scratches, roughs, epiphanies, or just plain thoughts … [Read more...]

The Lost Art Of Selling – 10 (almost effortless) Ways To Increase Sales

The last time you went shopping or looking to buy a car, you were probably approached by a salesperson. And depending on the caliber of the business, it may have been someone very good or very bad at their job. Selling of tangible and non tangible goods attracts a lot of different kinds of people. The stereotypical sales guy in the shoddy used car lot wearing the worst plaid sport jacket in history is still … [Read more...]

How To Increase Business While Beating The Summer Heat

Well, the dog days of summer are upon us (if you're in the US at least) and the heat down here in Texas is soaring into the stratosphere. For us here this is the time of year when no one really wants to get out in the heat and we certainly don’t want to dress for the occasion if we do. Cool drinks and swimming pools are the norm down here, but how do you combine summer activities with trying to make a living? … [Read more...]

What To Do To Avoid Getting Ripped Off?

There was a time when a handshake was a man’s bond. It was his signature of agreement to do the job or have the job done. There was no other commitment as strong nor as binding as a man’s word and a handshake on a deal. But that was in the land before Internet and surfing the web and the fast paced business world all of us are trying to exist in. My problem is I grew up in the land of handshakes. Some days, … [Read more...]

I Really Need to Find It!!! Resources And Tools For (pretty much) Everything

I am constantly looking for resources and places to go for fonts, articles, ideas and jobs. I asked Jon if I was the only one and he said no, we’re probably all like that. So I figured I should share some of the sites I have used and abused. These sites are all easy to navigate, and offer a wide range of services and resources. Whether you are in need of a new font or medical insurance that doesn’t cost an arm … [Read more...]

I’m A Light Bulb Flashing, Epiphanator To The Extreme! And My Business Shows It!

Oprah calls them epiphanies and my best friend calls them light bulb moments. Whatever they are called, they are the seeds of inspiration that lead us down the paths of success whether in our personal or professional lives. I used to ignore them as fleeting daydreams of things that would never happen, and then one day, the light bulb stayed on. And I figured out my subconscious was trying to tell me … [Read more...]

My 5¢ Advertisement

What’s black and white and read all over? I know, it’s an old one right? It’s a newspaper. But if you are looking at starting a new business or expanding on an existing one, I know an absolute guaranteed way to increase your business for the cost of one small nickel. No, I’m not shining you on either. That is the cost of producing a nice business card on quality stock. It is the smallest investment you will … [Read more...]

Typography Essentials – Part 2

In my last article, I went over a lot of basics that we all tend to forget when we get to working out in the real world. But sometimes the real world leads us right back to the basic information we used as first year students. I know, I’ve had a couple this week. Am I the only one hearing “I just want letters, no graphics” from some of my clients? And it isn’t because of the cost. My custom logos cost the … [Read more...]