Currently browsing the archives for "Branding"

The Violent Truth of Branding

You might not know it, but I was once a work-at-home mom.
For the better part of three years, I operated my freelance career as a Jewish woman living in Atlanta. I wrote for parenting and pregnancy web sites, I contributed to mommy blogs and I posted to work-at-home mom message boards.
I even entered into discussions [...]

The Violent Truth Of Opportunity

If I hear one more freelance writer whining about how she can’t find freelance gigs, I’m going to scream.
I’m like anyone else. There are times when I’m likely to sit around hoping for a new opportunity to knock me over the head. Fact of the matter is, though, I’ve come to the place in [...]

Do You Take Yourself Seriously As A Freelancer?

More than anything else, your business is dependent on the personal vibe that radiates from you in every communication - your emails, your website, your collateral. Are you absolutely nailing this, communicating the confidence that brings in clients day after day … or do you let fears, insecurities and false humility hold you back? [...]

3 Steps To Creating A Freelancing Brand That Sells

Dependable. Innovative. Trustworthy. Creative … any one of these words (and many others) could describe your personality as a freelancer. But are you making sure that potential clients know exactly why you stand out from the competition?
If you’re not wrapping your personal brand around everything you present to the world online, [...]

Playin’ the Role: A Case Study in Credibility

There are times and places for eloquence. This isn’t one. There’s something you need to know and you don’t need fanciful principles, lofty concepts, or useless ideology. This is a report on a case study that will change the way you freelance.
Let’s get down to brass tacks and set a solid foundation with some undeniable [...]

Turn Your Process into a Supercharged Sales and Branding Tool

Your client: “That sounds great! How do we get started? What are the steps?”
You: “Uh… well, first we, no–wait, first, we…”
Has the above ever happened to you? Your initial meeting with a prospective client was going so well until you made her believe that you had no clear idea of what your own process involves. [...]

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