Currently browsing the archives for "Branding"

Using Established Brands To Promote One’s Own Brand: Leviathan?

Nick Stamoulis has been getting a lot of attention online lately. It’s not all good and that’s good.
Nick is an Internet marketer. An effective one it seems. He uses pay-per-click ads to market his services and attract new clients. The problem is, he buys clicks for recognized brand names so that he’ll appear on the [...]

Does Your Business Card Say Anything About Your Skills?

I strongly believe everyone should have business cards made. Whether you’re a freelancer, a small business owner, or you work for a company as an employee, it is a must have.
But what does your business card say about your skills? When you give your card to someone, what’s the initial reaction? Do you get a [...]

Uh, Oh: Who’s Defining Your Brand?

When it comes to positioning your business, are you doing the equivalent of walking up to a car salesman and asking “How much do you think I should spend?” If you aren’t taking smart steps to ensure that you keep 100% control over your customer’s perceptions of you, you might as well be handing [...]

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