“Absolutely anyone can freelance if they want to.”
The words were flung out there innocently enough, and I know that the person speaking them truly believed it, but in a way they were hurtful to me.
I have worked very hard to set up my freelancing business and I’m proud of what I’ve accomplished with it. While it may not cost a lot to start a freelancing business, I’m not so sure that just anyone can do it.
Let’s take a look at what it really takes to start a freelancing business.
Have you ever thought about why your clients reach out to you, or what it is they want to buy from you? Maybe an amazing design from a web designer, or an awesome article from a writer? No, that’s not the answer.
When your clients decide to hire you they aren’t really buying your services, they are buying two things that we as freelancers sometimes forget — they are buying a solution to their problems, and they are buying feelings that that make them feel good about themselves and their business.
So what does it take to be the freelancer that everyone wants to work with?
Posted May 18, 2009 in Business
Most mistakes can be worked through. Your relationship with your client can usually be salvaged, and your reputation can be maintained. In the past, we’ve talked about some ways to salvage the client relationship when things go bad and we’ve also discussed some techniques to keep from making mistakes in the first place.
There are a few mistakes, however, that will usually spell the end of a client/freelancer relationship. One mistake, in particular, will not only ruin your relationship with your client but possibly even damage your reputation beyond repair.
If you’ve read any business advice recently, it may seem that everyone from bloggers to textbook authors to marketing specialists is touting the advantages of choosing a specialization to small business owners.
My question for you today is: what do you think about specialization and freelancing Is being specialized as important to freelance success as many people seem to think that it is?
I can see arguments for both specialization AND diversification and I’ll share them with you here.
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