How Much Money Can You Earn as a Freelancer?
Posted May 9, 2012 in Getting Started, Marketing
“How much can you earn as a freelancer?”
I’m probably asked this question more than any other question when people hear what I do for a living. It’s also a question I dread because there’s no set answer and there are certainly no guarantees.
When I worked in a corporate job, I could easily give a salary range for what I did. I could even state my exact salary if I wanted to.
As a freelancer, it’s not quite so simple.
In this post, I’ll take a closer look at some of the very real issues behind the question of “how much can you earn as a freelancer?”
A Tale of Two Freelancers, Which One Are You?
Posted April 18, 2012 in Managing Clients, Marketing
It’s no secret that different freelancers favor different approaches to running their freelance businesses.
Each approach has its own unique challenges, drawbacks, and benefits.
In this post, I’ll be profiling two different approaches to freelancing and discussing the challenges, drawbacks, and benefits of each approach.
Surprise! Freelancers Aren’t Really Alone
Posted March 19, 2012 in Getting Clients, Marketing
The lone freelancer, huddled over a keyboard day after day in an empty home office… He, or she, is totally isolated and rarely makes human contact.
The lonely freelancer may even be in danger of losing his or her social skills. At least, that’s the popular perception.
Freelancing and being isolated just seem to go together. Some people are even attracted to freelancing specifically because they think they won’t ever have to work with people.
Too bad this popular perception of freelancers is mostly wrong.
While many freelancers do work from a home office, most of them rely on others to get the job done.
Take a look at the individuals listed in this post and see whether you agree with me that most freelancers aren’t really alone.
20 Pricing Principles for Freelancers
Posted March 16, 2012 in How-To, Marketing
“How much do you charge?”
If you’re a freelancer, you’ve been asked that question before. You may not have known what to say, or you may not have been comfortable with the price you quoted. That’s because pricing our services is one of the toughest issues that freelancers face.
No one seems to agree about pricing. There’s a lot of opinions out there and many of them contradict each other. What’s a freelancer to do?
This post is a bit different. You’ll find not one, but twenty different pricing principles for freelancers in one handy place. You don’t have to apply all of these principles if you don’t want to. However, in my freelancing experience, these really work.
Why Your Freelancing Business Must Have a Brand
Posted March 15, 2012 in Marketing
Too many freelancers operate as just another nameless, faceless resource in crowded market. They don’t stand for anything and they haven’t distinguished themselves from the thousands of other freelancers who are out there and competing for the same work.
Then, they wonder why they have no clients.
But, if you don’t stand out from the other freelancers, is it really a surprise if you have trouble finding clients?
Now, more than ever before, it’s important to develop a brand for your freelancing business. In this post, I will discuss what branding is (and is not), list some of the benefits of having a freelance brand, and explore ways to discover your freelancing brand.
The Freelancer’s Ultimate Introduction to Google+ Hangouts
Posted March 2, 2012 in Marketing, Social Media
Google+ provides some interesting tools for freelancers, including Google+ Brand Pages. Another aspect of Google+ that freelancers should consider is the Hangouts feature.
Google+ Hangouts is one of the most interesting social media tools currently available for freelancers (and others). It is also one of the unique Google+ features that helps to distinguish Google+ from other social media tools.
If you’re a freelancer, you should look into the various ways that Google+ Hangouts can help your freelancing business. In this post, I’ll explain why freelancers should be interested in Google+ Hangouts, describe briefly how you can get started with Google+ Hangouts, and help you find some good Hangouts for freelancers.
Why You Should Be Interested in Google+ Hangouts
Google+ Hangouts offers a great opportunity for freelancers to connect on a more personal level with individuals they would ordinarily not be able to interact with on a face-to-face basis. Google+ Hangouts are easy to use, versatile, and free of charge.
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Does Your Freelance Business Have the “Wow” Factor?
Posted February 17, 2012 in How-To, Marketing
There are thousands of freelancers out there. How can your freelancing business possibly compete?
You need something different–something better than what other freelancers offer. Your business needs that special something that makes a prospect pause and think to themselves, “I have to do business with this freelancer.”
We’ve talked about the importance of having a unique selling propositon (USP) before. That’s still important. But having the “Wow” factor does so much more for your freelance business.
Having the “Wow” factor can mean the difference between being considered for a project and being hired.
So what is this “Wow” factor and how can a freelancer go about getting it? The truth is that the answer is as individual as your clients are. If asked, many clients would be unable to give you an answer beyond “I know it when I see it.”
There are a few things that you can do to wow clients. While these tactics may not work for every prospective client, they will work for many. That’s what’s this post is about. It explains how you can wow prospects so that they become a client.
10 Reasons Clients Buy from Freelancers
Posted February 15, 2012 in Getting Clients, Marketing
Sales is a vital part of freelancing.
Whether you’re offering your services or a product such as an eBook or WordPress theme, if you can’t sell then you won’t get any clients. So, every freelancer should learn more about sales.
In this post, we’ll talk specifically about the reasons that many clients decide to make a purchase. We’ll also talk about how you can use the information you learn about your clients to become better at sales.
Why Freelancers Need Content Too
Posted February 13, 2012 in Getting Clients, Marketing
If you’ve spent any amount of time online recently, you’ve probably noticed the flurry of posts about content. Nearly all of the posts point out that content is important for anyone doing business online.
Guess what? All those posts are right. (Well, mostly right.) Content IS very important if you want to do business online–and that includes most of us freelancers, too.
Of course, content is not the only thing that’s important to your freelancing business. But it’s still very important.
In this post, I’ll explain what content is and examine what freelancers should (and shouldn’t) be doing about creating online content.
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