Boost Your Freelance Business With Email Marketing

Email marketing consistently produces the biggest Return On Investment (ROI) for small businesses. According to the Direct Marketing Association, businesses average a return of $40.21 for every dollar spent on email marketing. It has played a key part in the success of my websites over the years and I want to show you how to both to increase your freelance business and to increase your own ROI. Most … [Read more...]

The Key to a Steady Freelance Income

How many sources of clients do you have now? 1? 2? Several? If you're like most freelancers, you have a few lead sources - possibly referrals and maybe an SEO strategy. But, if you only have one source - or your sources aren't reliable - you're playing a dangerous game with your freelance business. Let me explain ... I'm sure you heard the phrase: Don't put all your eggs in one basket... And when it … [Read more...]

6 Questions to Help You Find the Right Freelancing Group on LinkedIn or Google+

Are you using Google+ Communities and LinkedIn Groups to network? If you're not, you should be. As you probably already know, participating in group conversations on social platforms such as LinkedIn or Google+ is a great way to network with freelance colleagues and prospects. Such groups also provide a chance for you to demonstrate your expertise in your field. Recently, I had some extra time so I decided … [Read more...]

27 Can’t Miss Content Ideas for Freelance Bloggers, Freelance Writers, and Other Freelancers

Content is hot. Everyone is talking about content marketing. If you're a freelance blogger or writer, content marketing is likely part of your job. But even other freelancers can benefit from a good content strategy. Unfortunately for some, to participate in content marketing, you must have some content to share. And coming up with new and creative ideas for content can be tough--even if the ideas are … [Read more...]

Should You Be Freelancing on Tumblr? (What You Need to Know)

Quick, what's your first impression of Tumblr? If you're thinking of a site that serves as an online diary for thousands of teens, you're only partially right. Many of Tumblr's users are teenagers. However, I was surprised to learn that the average age for a Tumblr user is 34.6 years old (according to Garrett Button's article, Age, Gender and Social Media Strategy: Audience Analytics for B2B, published on … [Read more...]

10 Ways to Keep Your Freelancing Business a Secret (HUMOR)

Are too many people finding out that you're a freelancer? Are you constantly bothered by those pesky requests for people wanting to engage you for your services? Are friends and family members referring new business to you? If you really want to, you can make all that stop. All you need to do is become a secret freelancer. If no one knows you are a freelancer, no one will bother you about it. Keeping your … [Read more...]

The State of Freelance Marketplaces in 2013

It’s 2013, and the freelance marketplace industry is booming. From old-timers like Elance, oDesk and 99designs, to relatively recent players like Fiverr, Tweaky and People Per Hour, these marketplaces are growing faster and becoming more profitable than ever before. But is this a good thing for freelancers? Which of these services should we consider, and which should we avoid? In this article, I’ll compare the … [Read more...]

8 Reasons Why You Shouldn’t Discount Your Freelancing Rates and 4 Reasons Why You Might Want to

Has this ever happened to you? You've just had a great phone conversation with a potential client. You've typed up a proposal that summarizes everything that the two of you talked about and you're anxiously awaiting the results--but things look really good. You feel like the proposal is just a formality. Finally, it arrives--the answer to your proposal that you've been waiting for. You're sure you're about … [Read more...]

Your Long-Term Prospects Are Your Future Clients–Here’s How to Reach Them

You've probably heard that one of the best ways to close a deal with a prospective client is follow up. We've even told you that here on Freelance Folder. Let's face it, sometimes no matter how hard you try to close the deal, you just can't. It's not because you're doing something wrong. It may be because the client isn't ready to hire you yet. What most people won't tell you is how to follow up with … [Read more...]