Posted January 5, 2012 in Marketing
Everyone will be writing posts about New Year’s resolutions, so how about one with un-resolutions? That is, instead of talking about what you should be doing, how about we talk about what you ought to stop doing instead?
As we ring out the old year, let’s sweep out some bad freelancing practices along with it, shall we? These practices and habits are things that undo freelancers, keeping them small and stopping them from succeeding. I sat down and thought of….
Posted December 22, 2011 in Marketing
Have you ever gotten desperate for clients? Maybe you don’t know how you’re going to pay next month’s rent. Maybe your car broke down and repairs will cost more than you have right now. Maybe a tree fell into your house and your insurance won’t cover it (that’s a true story, by the way).
Whatever the reason, you need clients. Right now. What’s a freelancer to do?
It’s time to step up your marketing game! Fortunately, there are tried and tested marketing strategies that have proven to be effective for freelancers. No need to reinvent the wheel.
Read the list below and choose two you can implement in the next two weeks.
As freelancers we rely on social media to interact with clients, potential clients, and other freelancers.
Social media is a great tool for freelancers (and since social media is most often free it’s very budget-friendly). But if you’re not careful, social media can also take up a lot of your valuable project time.
Of course, strategies will vary for each individual freelancer. However, over the past few years I’ve put a lot of thought into social media strategy. The tips in this post should work for most freelancers.
Small businesses (and let’s face it, most freelancers are small businesses) really have it tough when it comes to competing with agencies and other large businesses. For one thing, the larger companies tend to have a much larger marketing budget.
Freelancers, on the other hand, tend to have a very small marketing budget–if they have one at all. Instead, they rely on networking and word of mouth.
But, does a small business or a lone freelancer stand a chance when competing with a larger organization for a client?
I think they do. Bigger isn’t always better. In this post, I ‘ll list five unique benefits that freelancers can offer to their clients.
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