But despite all that hard work freelancers get a bad rap sometimes.
So much so, that some freelancers have actually stopped using the word “freelance” to describe themselves because they believe that it has negative connotations. Instead they use terms like consultant, independent professional, and creative entrepreneur.
In this post, I’ll take a look at five common misperceptions about freelancers, explain why they are wrong, and take a look at the reasons why the misperceptions persist.
Posted October 18, 2011 in Marketing
Makes sense. Assuming you’ve done your work well, your former clients already know and trust you. They no longer need to be convinced that you’re a good freelancer.
Unfortunately, clients don’t always come back to us with more projects. It happens for many reasons, but not all of them are beyond our control. Sometimes you just need to give them a little nudge.
Below, I’ve identified some of the reasons former clients don’t become repeat clients. I’ve also given ideas for how you can woo their hearts back. And none of them require going down on your knees.
Social media can be a great networking tool. Used properly, you can meet both prospective clients and colleagues on social media. You can also use it to communicate with family and friends.
Sadly, however, too many freelancers are not taking full advantage the social media tools that they have available to them. Yet, they wonder why they aren’t benefiting from their social media participation. You’ve probably heard their complaints:
- “Social media is a total waste of time.”
- “I’ve never gotten a client through social media.”
- “My clients don’t use social media.”
In this post, I’ll help freelancers optimize their social media participation by identifying the five elements that all freelancers should have in their social media profiles. Having an optimized profile should address many of the complaints that freelancers have about social media. I’ll also identify some characteristics of spam social media accounts so that you can see the difference.
There are lots of ways that you can make money locally, and there are even more ways to make money by connecting with people through the internet.
But while some freelancers are getting rich, others are struck by analysis paralysis, and don’t know where they should begin.
Let’s clear that up–starting by exploring where the opportunities for making money really are…
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