Currently browsing the archives for "Marketing"

Writers: How Not To Suck At Marketing

When I’m not giving marketing advice and using dirty words on my own website IttyBiz, I’m over at First Wives World being an editor and blog manager. I hire writers. A lot of them. While I’m sure many of our applicants are good writers, I’ll never know because I don’t get back to them. Learn [...]

3 Reasons Your Business Is Growing So Slowly

We’d all like to believe that getting a full docket of clients and customers is as easy as flipping on a light switch.
But in real life it ain’t that easy… or is it? If you want to quit limping along the slow path, here are 3 smart tips to short-cut your way to the big [...]

Growing Your Mailing List - OptinComments Overview

Some time ago Ian Fernando, a good blogging friend of mine, contacted me to have my opinion on a new product he was working on called OptinComments. Which is basically a WordPress plugin that one can use to grow his/her mailing list.
First let’s see why a freelancer would actually want to have a mailing list, [...]

7 Painful Reasons Your Customers Break Up With You

You’ve heard it before: “It’s not you: It’s me.” Or perhaps you heard nothing at all, and the regular stream of customers who were once hot for you has slowed to a trickle.
But the truth of the matter that it is you, and unless you take immediate action to rekindle the flames, your customers [...]

The Three Vital Rules of “Free”

“Free.” What do I mean by that?
What I’m talking about is a popular marketing tool. A powerful tool, but often abused.
To be specific, I’m talking about when you give something away with the hope of gaining (or keeping) customers. It’s often risky to use this tool, but it can be used safely [...]

Keep Your Promotion Efforts In Top Gear - For Free

Are you noticing a sudden drop in the number of business inquiries you receive every day/week? As a freelancer your income depends in part on:

Pitching your services in front of prospective clients
Referrals
Direct business inquiries from your website or print advertisements

The referrals depend on the good relationships you have with your previous clients. Since you provide [...]

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