3 Time-Tested Ways to Kick It Up a Notch

As a freelancer you're probably always looking for ways to take your business to the next level. You not only want more business -- you need more business to succeed. The desire to ramp your business up a notch may be especially intense during these challenging economic times when the freelance marketplace may be more competitive than ever. The good news is that you can do it. You can ramp things up, and … [Read more...]

Are You Wasting 90% of Your Prospecting Efforts?

Did you know that only 10% of the energy used by an incandescent light bulb produces light? The other 90% is given off as heat. Seems like a lot of wasted energy, doesn’t it? Well, it’s no different when it comes to prospecting for clients. Most of the time energy freelancers put into a promotional effort is wasted. It usually goes something like this: You send out hundreds of letters, make dozens of … [Read more...]

How To Find Hidden Traffic And Use It To Get More Clients

Finding clients isn't always the easiest thing to do. Working above and beyond to get great customer feedback and solid word-of-mouth advertising isn't always enough to keep the bills paid and the fridge stocked, so any client-grabbing advice is welcome news to the harried freelancer. But did you know that underserved, ready-to-buy clients might already be visiting your website? Let’s take a look at how to … [Read more...]

5 Brand-Building Actions Every Freelancer Should Take Now

When it comes to creating a steady stream of clients, your brand isn't just something that helps -- it's a make-or-break part of the deal. If you don't deliver a brand that's powerful and memorable the very first time a potential client comes across your website or blog, you're taking the risk of being passed over for someone else who is.  Check out this list of branding essentials to make sure you're not … [Read more...]

5 Ways To Get More Exposure To Your Portfolio Site

You know the old advice: Build it and they will come! Right... if you just build it and do nothing, chances are nothing will happen. Once you have your portfolio site up and running what you need is visitors, which may eventually become paying customers. How can you get more exposure and traffic to your portfolio site then? Let's see. Start A Blog I know many designers and programmers will say they … [Read more...]

A Simple Way To Stop Clients From Rejecting Your Proposals

Just lost a potential client because they can't afford you? You're not alone -- we've all been there. But in these troubled times, letting a potential client slip through your fingers isn't something you want to risk again, let alone experience. Fortunately, there are steps you can take to keep a window-shopping prospect looking at your services and (more importantly) get them to sign on the dotted … [Read more...]

When a Client Can’t Afford You: Why It’s Still Better to Bid High

A start-up just contacted you -- needing brand identity work, web design, marketing materials, whatever. As an experienced professional, you know your services aren’t cheap, and you may be too expensive for a start-up with a shoestring budget. You want to know what the project’s budget is, but they can’t tell you. Start-ups and small companies often don’t have a set budget for projects like these. They are … [Read more...]

How To Stop Scrambling For Clients And Get A Steady Stream Of Paying Gigs

Freelancing can be your ticket to freedom -- but it can also be a terrifying ride if you have a hard time getting a steady stream of clients. There's good news, though -- it doesn't have to be that way.  By taking a look at the "big picture" for your freelancing venture, you can position yourself to have more business than you can handle even in today's tough economy.  So let's put "scrambling for  clients" … [Read more...]

How To Give a Public Speech and Still Appear Confident

Public speaking . . . it’s the number one fear of most adults. That fear is even greater if you happen to be shy. Yet, most small business owners will be required to make a public presentation at some point in their career. Whether it’s a proposal presented to clients, or a talk before a professional organization, the ability to speak well in public can bolster your freelancer business in ways that nothing … [Read more...]

3 Reasons Your Rates Are Still Low (And How To Start Raising Them)

If your rates are lower than you want them to be, don't blame the economy.  Don't blame the state of your particular industry.  And for the love of the business, don't blame the competition. If your paychecks aren't all you've been hoping for, you've got to take a good look in the mirror and think about how you're running your business. Here are 3 common rate-killing mistakes that could be keeping you … [Read more...]