Posted July 28, 2010 in Marketing
If so, resist the temptation to stay in bed all day. Or run around in a panic because you have few or no client projects to work on.
Rather, think of this as the time to get some of your own projects done. Consider this “free time” you can use to get better in your field and to make your portfolio and resume more impressive.
By staying busy with personal projects, you avoid stressing out over your lack of work (and income). Instead, you can focus on improving your skills and improving your chances of landing better clients.
Here are five personal projects you can work on right now to make yourself more attractive to prospective clients.
Freelancers typically struggle with branding. They think great charisma and good skills with a nice, zen-white site are all they need in the ocean of competition out there. And sometimes, that works. Charm and skills goes a long way in business.
But to think that this is all it takes, especially in an online environment… well, you’d be wrong.
Branding goes a long, long way in the great big world of business. The right look, the right image, the right promise… and you have a winner. Sure, your skills and reputation count, but in most cases, it’s the brand packaging that sells.
Yes, people really are that shallow. Don’t believe me? Join me as I tell you the story about branding.
Oh, the best part? It involves beer.
As discussed in a recent post here on Freelance Folder, it is usually a best practice for freelancers to under promise and over deliver.
One way to under promise and over deliver is to pad your deadline when you agree upon a schedule for a project. Padding your deadline gives you extra time to deal with any unexpected issues and it also creates the possibility of finishing ahead of schedule.
In most cases, your clients will be overjoyed when you deliver their work sooner than expected. I encourage you to continue amazing your clients with your efficiency. This practice will usually help you to grow your business. However, there are times when working quicker than expected can actually inspire a negative response from clients.
In this post, we’ll look at some of the related misconceptions clients can have in an effort to help prevent them from happening to you in your future freelancing endeavors. I’ll also share how working too quickly impacted my own freelance business and explain what I could have done instead.
For some reason, even though I’ve been in the development world for over ten years, I’d never thought about making my own apps. It seemed to me that web and app development were two completely different things.
That was until I started listening to a bunch of podcasts that mentioned app development and read some books by 37signals. Several months and long nights later, I launched my first web app with Nikita (the wonderful programmer in my life) called CodeSnipp.it.
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