Currently browsing the archives for "Marketing"

Keep Your Promotion Efforts In Top Gear - For Free

Are you noticing a sudden drop in the number of business inquiries you receive every day/week? As a freelancer your income depends in part on:

Pitching your services in front of prospective clients
Referrals
Direct business inquiries from your website or print advertisements

The referrals depend on the good relationships you have with your previous clients. Since you provide [...]

Ten Ways to Make A Positive Impression

Those of us who are business owners, consultants, marketers and sales people must make good impressions on others if we are to succeed in building our businesses, growing clients, and making the sale.
It begins with the way we look and speak and the ways we communicate our feelings and emotions.
I want to use this space, [...]

3 Things Your Customers Won’t Tell You … Unless You Ask

When it comes to driving your business, you want to have two magical things happen:

You want your customers to become even better customers
You want those customers to tell people about you.

This magical one-two punch is what grows your business without inflating your expenses. But to get a handle on those two things requires you [...]

The Bright and Shiny Object Syndrome

Many of us freelancers, entrepreneurs, marketers, will use buzzwords when talking about our company or talking to a potential client about what we can do for them.
David Armano has put together a really nice presentation, definitely worth checking out.

Read the full post on David Armano’s blog

7 Things To Keep In Mind When Designing Your Press Kit

A mention in a magazine, a radio interview, or a TV appearance can definitely help your business reach the next level.
But in most cases for that to happen you need something more than a simple business card or an online portfolio.
A press kit (or media kit) is not a portfolio or resume. You give your [...]

How Chains Can Boost Your Profits Every Month

As captain of your own ship, you’ve got to find your own customers. You can’t expect them to just call you up out of the blue, excited, pre-sold and ready to hand over their cash to yours truly.
Just kidding - that’s exactly what you can expect them to do. Here’s why …

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