Currently browsing the archives for "Marketing"

How To Double Your Customer Base Without Spending A Penny

Silence may be golden, but it’s no great help when it comes to building your business. You need to get the word out so that customers / clients come a-knocking each and every day. But saying “Hey, guys, I rock!” isn’t always the most effective way to earn a stranger’s trust (no matter [...]

Using Established Brands To Promote One’s Own Brand: Leviathan?

Nick Stamoulis has been getting a lot of attention online lately. It’s not all good and that’s good.
Nick is an Internet marketer. An effective one it seems. He uses pay-per-click ads to market his services and attract new clients. The problem is, he buys clicks for recognized brand names so that he’ll appear on the [...]

Does Your Business Card Say Anything About Your Skills?

I strongly believe everyone should have business cards made. Whether you’re a freelancer, a small business owner, or you work for a company as an employee, it is a must have.
But what does your business card say about your skills? When you give your card to someone, what’s the initial reaction? Do you get a [...]

Getting The Word Out - Making Word Of Mouth Happen

When a client of yours recommends your services to someone, you know it is because that client enjoyed working with you. Word of mouth and networking will always work great, especially for freelancers, who most often then not, won’t spend thousands of dollars on advertisement.
[...] Because its purpose is to create a customer, the business [...]

Uh, Oh: Who’s Defining Your Brand?

When it comes to positioning your business, are you doing the equivalent of walking up to a car salesman and asking “How much do you think I should spend?” If you aren’t taking smart steps to ensure that you keep 100% control over your customer’s perceptions of you, you might as well be handing [...]

How To Use Controversial Marketing For Higher Profits

Creating a marketing campaign is one thing, getting it to be successful is a whole other thing that lots of people never think about. Most marketers design some marketing materials and leave it at that. They don’t get into developing their campaign further, refining it or even creating additional pieces. That’s why the lazy marketer [...]

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