Silence may be golden, but it’s no great help when it comes to building your business. You need to get the word out so that customers / clients come a-knocking each and every day. But saying “Hey, guys, I rock!” isn’t always the most effective way to earn a stranger’s trust (no matter [...]
Nick Stamoulis has been getting a lot of attention online lately. It’s not all good and that’s good.
Nick is an Internet marketer. An effective one it seems. He uses pay-per-click ads to market his services and attract new clients. The problem is, he buys clicks for recognized brand names so that he’ll appear on the [...]
I strongly believe everyone should have business cards made. Whether you’re a freelancer, a small business owner, or you work for a company as an employee, it is a must have.
But what does your business card say about your skills? When you give your card to someone, what’s the initial reaction? Do you get a [...]
When a client of yours recommends your services to someone, you know it is because that client enjoyed working with you. Word of mouth and networking will always work great, especially for freelancers, who most often then not, won’t spend thousands of dollars on advertisement.
[...] Because its purpose is to create a customer, the business [...]
When it comes to positioning your business, are you doing the equivalent of walking up to a car salesman and asking “How much do you think I should spend?” If you aren’t taking smart steps to ensure that you keep 100% control over your customer’s perceptions of you, you might as well be handing [...]
Creating a marketing campaign is one thing, getting it to be successful is a whole other thing that lots of people never think about. Most marketers design some marketing materials and leave it at that. They don’t get into developing their campaign further, refining it or even creating additional pieces. That’s why the lazy marketer [...]
Project Management Tips from the Developer’s Point of View
When I began my career at the medium sized company, I initially saw my project managers as a pain in the ass. All I was interested in doing was coding.
How to Read
Who needs to learn how to read? After all, we all learned how to read fairly early in life, usually in elementary school, right? But do you know how to really read? More importantly, are you really reading?
9 Easy Usability Improvements for Blogs
One of our primary goals as designers is to constantly improve the usability of our websites and blogs. Content, while very important, doesn’t help readers if they can’t easily get to it.
Fight The Content Battle, What Happened To Writing For People?
One reason I was originally hesitant to start designing websites is the nature of “content” on the web. It is the misconception of clients that technology and the flexibility of content management systems allow “content” to come at any time.
9 Of The Best Ways To Present A Website To A Client
The design phase of creating a website is fairly standard for most web designers however when it comes to presenting the mock up to a client before slicing / coding the design, some problems do arise.
20 Beautiful Dark Websites to get you Inspired
Black and dark websites, when utilized properly, can have stunning outcomes. Often the dark background is mixed with subtle glows and gradients to produce even more brilliant results.
How To Provide Excellent Customer Service
One thing that freelancers can offer over big design firms is personalized customer service. We should take pride in extent of support for our clients.
7 Steps to Developing Originality in Your Design and Illustration Work
Certainly we're inspired by multiple sources, but ultimately it's our synthesis of influence, discovery, passion, and process that determines the outcome of our work.
