Two Weeks to More Client Leads

Have you ever gotten desperate for clients? Maybe you don't know how you're going to pay next month's rent. Maybe your car broke down and repairs will cost more than you have right now. Maybe a tree fell into your house and your insurance won't cover it (that's a true story, by the way). Whatever the reason, you need clients. Right now. What's a freelancer to do? It's time to step up your marketing game! … [Read more...]

How to Devise the Perfect Freelancing Social Media Strategy for You

How can a freelancer develop an effective social media strategy with a reasonable investment of time? As freelancers we rely on social media to interact with clients, potential clients, and other freelancers. Social media is a great tool for freelancers (and since social media is most often free it's very budget-friendly). But if you're not careful, social media can also take up a lot of your valuable … [Read more...]

5 Unique Benefits That Freelancers Offer to Their Clients

Small businesses (and let's face it, most freelancers are small businesses) really have it tough when it comes to competing with agencies and other large businesses. For one thing, the larger companies tend to have a much larger marketing budget. Freelancers, on the other hand, tend to have a very small marketing budget--if they have one at all. Instead, they rely on networking and word of mouth. But, does … [Read more...]

Time for Freelancers to Become More Social and Play the Game

For freelance writers, there are a lot of avenues available to promote their work. Social media, however, should be the first and foremost tool to spread the word about interesting articles, searching for individuals to interview, gathering new story ideas and more. Some of the challenges that freelance writers can face with social media are which outlets to use, how often to use them, and where and when … [Read more...]

20+ Helpful Google+ Brand Page Resources for Freelancers

A few weeks ago Google+ rolled out their much anticipated brand pages. These brand pages are intended for company and business use (in contrast to the original Google+ profiles, which had to be registered to an individual). Many big brands have jumped on the bandwagon and set up their Google+ Pages. Many freelancers have also set up pages for their blogs and businesses. You may be wondering if these pages can … [Read more...]

8 Reasons Freelancers Should Charge More Than Employees

One of the biggest issues that beginner freelancers face is deciding how much to charge their clients. It can be difficult to decide how much to bill for your work. While it is something you do figure out with time, you have to start somewhere. A piece of sound advice is to decide how much you need to make in a year to be happy (taking expenditures into account), estimate the number of billable hours you … [Read more...]

14 Q & A Sites Where Freelancers Can Shine

Freelancing is all about making positive connections and building relationships. The more relationships that you build, the greater your pool of potential customers. That's why, as a freelancer, I like to examine different means of connecting online. Today, I'll examine question and answer (Q & A) sites and provide a mini review for fourteen popular Q & A sites. … [Read more...]

Are You Guilty of T.M.I.?

Freelancers go to great lengths to build strong relationships with clients, so it should come as no surprise that they are sometimes guilty of sharing too much information (T.M.I.) online. While it's important to be authentic and genuine online, it's also possible to overshare. There are some things that clients, colleagues, and potential clients didn't really need to know about you. Yet, oversharing … [Read more...]

Multivariate Testing for Freelancers

Many freelancers have created and are selling their own products through their websites. Whether you're marketing a Wordpress theme, an eBook, a training course, or something else--if you've made the transition from selling freelancing services to marketing some products along with your freelancing services, then it is worthwhile to learn some internet marketing techniques and tools. In this post, I'll … [Read more...]

Don’t Hate Me Because I’m a Freelancer

The freelancing lifestyle, while flexible, involves a lot of hard work. But despite all that hard work freelancers get a bad rap sometimes. So much so, that some freelancers have actually stopped using the word "freelance" to describe themselves because they believe that it has negative connotations. Instead they use terms like consultant, independent professional, and creative entrepreneur. In this … [Read more...]