10 Ways to Win Back a Former Client

You may have heard this before: The fastest and easiest way to get work is with your former clients. Makes sense. Assuming you've done your work well, your former clients already know and trust you. They no longer need to be convinced that you're a good freelancer. Unfortunately, clients don't always come back to us with more projects. It happens for many reasons, but not all of them are beyond our … [Read more...]

5 Elements All Effective Freelancing Social Media Profiles Must Have

Social media can be a great networking tool. Used properly, you can meet both prospective clients and colleagues on social media. You can also use it to communicate with family and friends. Sadly, however, too many freelancers are not taking full advantage the social media tools that they have available to them. Yet, they wonder why they aren't benefiting from their social media participation. You've … [Read more...]

Money Here, Money There, Money Everywhere

For the first time, it’s almost as if there’s *too much* opportunity for freelancers. There are lots of ways that you can make money locally, and there are even more ways to make money by connecting with people through the internet. But while some freelancers are getting rich, others are struck by analysis paralysis, and don’t know where they should begin. Let’s clear that up--starting by exploring … [Read more...]

Open Thread: Where Do You Find Your Freelancing Work?

There are many ways for freelancers to get work. We've covered a lot of those methods on Freelance Folder including: direct mail, cold calling, social media, job boards, bidding sites, and more. Some freelancers even post advertisements. Freelancers can, and do, find clients in all of those ways. We asked this question over two years ago (and we got some great responses), but as you probably would agree, the … [Read more...]

10 Steps to the Perfect Client Meeting

You've scheduled your very first client meeting and now you're nervous. Will the meeting go well? Of course, there's no way to know for sure if your meeting will succeed, but there are some steps you can take to stack the odds in your favor. In this post, I share ten (fairly) easy steps to help you prepare for the perfect client (or prospective client) meeting. … [Read more...]

How Freelancers Can Brand Themselves Using Twitter Trends

Trending on Twitter was a difficult undertaking just a few years ago. If you were a major celebrity who a lot of people liked, you would have a shot. If you were famous and said something really stupid, you had a fighting chance. If you were at any point a well known name and you suddenly croaked, you have an 80% probability of trending high on the social networking site. With this in mind, it is no shock … [Read more...]

Could You, Should You, Write a Book?

If you're a freelancer, you're probably already an expert in what you do. Whether it's freelance web design, freelance writing, freelance programming, freelance translation, or some other freelancing specialty--you're already good at it. In fact, you're probably somewhat of an expert. After all, if you weren't good at your profession, you wouldn't be succeeding as a freelancer. What better way to show off … [Read more...]

How to Create an Informal Editorial Calendar for Your Blog

If you use a blog as part of your freelancing marketing strategy, then you may have already faced that common question that many bloggers eventually struggle with: What shall I write about today? Even if you started your freelancing business blog with a ton of great ideas, eventually the day will come when those ideas will run dry. This struggle, often referred to as writer's block, can be at least partially … [Read more...]

30 of the Best Online Marketing Resources for Freelance Designers & Others

Online marketing is an essential part of any business. It is as important as brochure and postcard printing, as television commercials, and as face-to-face networking. Most business owners know that within the realm of print marketing are a vast number of tricks, resources, and options to learn. The same is true of online marketing. With everything available for freelancers from banner ads to Google … [Read more...]

Top 5 Website Secrets for Turning More Prospects into Clients

I don't know how you feel about making money, but personally, I’m for it. And if you’re like me, you rely on your website for your income. You might even have several sites. So what would you say if I told you that every site you own could be turning many more prospects into clients, with just a few changes? If you’re anything like me, you’d probably say: Wait, what? What changes? So let me tell you. In … [Read more...]