Posted August 6, 2012 in Marketing
A regular debate topic that crops up often among freelancers is whether freelancers should specialize or offer general services in their field. In fact, the idea of specialization appeals to many freelancers.
In this post, we’ll take another look at being a specialist versus being a generalist. We’ll also identify some situations where it makes more sense to specialize and some where it does not. Finally, I’d like you to add your two cents about generalization versus specialization in the comments.
If you’re like most of us, you probably don’t know. The truth is that most freelancers have no idea why they lose a client or why they don’t get a gig.
There are plenty of freelancing mistakes that can cost you work. Happily, most of these mistakes can be avoided.
Making mistakes in the process of finding work can be painful. As freelancers, we count on a steady stream of projects in order to stay afloat. In this post, I’ll list some common mistakes that freelancers frequently make and describe how you can avoid making them yourself.
You’ve heard how wonderful a tool social media is for freelancers. For little to no cost and a minimal time commitment you can find exposure for your freelancing business that used to be beyond the reach of most solo professionals.
But don’t take social media too lightly. To get results, you need to learn to use it effectively. Sadly, many freelancing professionals fail to get the kind of results they would like from social media. That’s because they make embarrassing mistakes.
In this post, I’ll list twenty-one embarrassing mistakes that I’ve seen on Twitter, LinkedIn, Google+, and other social media sites. You can use this list as a handy checklist to make sure that your social media presence is all that it should be.
Posted June 21, 2012 in Marketing
Several years ago, we published a post explaining the benefits of having a freelancer blog. While the points in the original post are still valid, there is still a lively debate about whether blogs are worthwhile for freelancers.
Today, more than ever, some freelancers (and others) are turning to social media to create long, blog-like posts rather than creating their own blog. Others simply create a static website and never get around to any type of blogging.
So, the question today is: “Is it still worthwhile for a freelancer to have a blog for their freelance business?” In this post, we’ll take a another look at freelancer blogs.
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