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Why Your Press Releases Might Fall into the Junk Category

I talk to lots of editors, both print and electronic, and they cry a similar refrain when it comes to press releases:
“Most of what I get is junk.”
Speaking as a former newspaper and magazine editor, the worst part of that scenario is that once an editor receives a press release that is junk, he or [...]

7 Things To Keep In Mind When Designing Your Press Kit

A mention in a magazine, a radio interview, or a TV appearance can definitely help your business reach the next level.
But in most cases for that to happen you need something more than a simple business card or an online portfolio.
A press kit (or media kit) is not a portfolio or resume. You give your [...]

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