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21 Freelancing Social Media Faux Pas

Posted July 9, 2012 in Marketing, Social Media

You’ve heard how wonderful a tool social media is for freelancers. For little to no cost and a minimal time commitment you can find exposure for your freelancing business that used to be beyond the reach of most solo professionals.

But don’t take social media too lightly. To get results, you need to learn to use it effectively. Sadly, many freelancing professionals fail to get the kind of results they would like from social media. That’s because they make embarrassing mistakes.

In this post, I’ll list twenty-one embarrassing mistakes that I’ve seen on Twitter, LinkedIn, Google+, and other social media sites. You can use this list as a handy checklist to make sure that your social media presence is all that it should be.

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Why All Freelancers Really Need a LinkedIn Profile

Posted July 2, 2012 in Getting Clients, Social Media

So, you understand that participating in social media is important for your freelancing business–that’s a great start.

Let me ask you something else. Do you currently have a profile on LinkedIn?

If you answered “no,” then you may be missing a great opportunity to market yourself to the very businesses that you’re trying to reach.

In this post, I’ll discuss some of the benefits freelancers can find from using LinkedIn. I’ll also share some additional resources where you can learn more about using LinkedIn for your freelancing business.

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Are Free Blog Sites Really a Good Deal for Freelancers?

Posted June 6, 2012 in Getting Clients, Social Media

Every freelancer should have a blog, or at least a website, to act as a portfolio to showcase his or her expertise. That’s because, for most freelancers, online marketing plays a huge role in how we get our customers.

Most freelancers understand this. But if you’re just getting started what is really the best way to go about getting a website for yourself?

You basically have two options when it comes to setting up your business blog:

  1. Host a website on your own domain that you either host yourself or pay an internet hosting service to host for you.
  2. Host a website on a free site using one of the many free blogging services such as Tumblr, Blogger, or WordPress.com.

Recently, there’s been a lot of talk about free blogging services. Some prominent small business gurus have even recommended that a free blogging service might be the best option for a small business that is looking to create an online presence.

In this post, we’ll discuss the advantages and disadvantages of using a free blogging service for your freelancing business blog.

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The Freelancer’s Ultimate Introduction to Google+ Hangouts

Posted March 2, 2012 in Marketing, Social Media

Google+ provides some interesting tools for freelancers, including Google+ Brand Pages. Another aspect of Google+ that freelancers should consider is the Hangouts feature.

Google+ Hangouts is one of the most interesting social media tools currently available for freelancers (and others). It is also one of the unique Google+ features that helps to distinguish Google+ from other social media tools.

If you’re a freelancer, you should look into the various ways that Google+ Hangouts can help your freelancing business. In this post, I’ll explain why freelancers should be interested in Google+ Hangouts, describe briefly how you can get started with Google+ Hangouts, and help you find some good Hangouts for freelancers.

Why You Should Be Interested in Google+ Hangouts

Google+ Hangouts offers a great opportunity for freelancers to connect on a more personal level with individuals they would ordinarily not be able to interact with on a face-to-face basis. Google+ Hangouts are easy to use, versatile, and free of charge.
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