Are You Guilty of T.M.I.?

Freelancers go to great lengths to build strong relationships with clients, so it should come as no surprise that they are sometimes guilty of sharing too much information (T.M.I.) online. While it's important to be authentic and genuine online, it's also possible to overshare. There are some things that clients, colleagues, and potential clients didn't really need to know about you. Yet, oversharing … [Read more...]

5 Elements All Effective Freelancing Social Media Profiles Must Have

Social media can be a great networking tool. Used properly, you can meet both prospective clients and colleagues on social media. You can also use it to communicate with family and friends. Sadly, however, too many freelancers are not taking full advantage the social media tools that they have available to them. Yet, they wonder why they aren't benefiting from their social media participation. You've … [Read more...]

10 Key Points Freelancers Must Know About LinkedIn

LinkedIn is known as the most professional social networking site. After all, the top executives of Fortune 500 companies are in LinkedIn. You don't use it to reconnect with and keep in touch with your grandma who lives halfway around the world. Instead, you probably know it as THE place to be in if you're either looking for a job or looking for someone to hire. But if you're a freelancer, don't disregard … [Read more...]

How to Migrate Your Personal Facebook Profile to a Business Page

When Facebook first began it was purely a social venture for many. It was a way to connect with family and friends, get to know others from all around the world, and just enjoy a way to get in touch with people from the past who were long gone. This is still a big part of having a social networking profile, and it has probably worked for you for a long time. It wasn't long, however, before a new use became … [Read more...]

6 People Freelancers Meet on Social Media

We freelancers depend on social media. Facebook, Twitter, LinkedIn, Google+, and whatever else happens to be popular, can all help us to build our professional image, meet colleagues and prospects, and generally find out what's going on in our field. As we've said before, social media is about relationships--and at the core of relationship you find people. For today, I thought it might be fun to take a … [Read more...]

The 10 Best Books for Freelancers about Social Media

It has come to this. No freelancer today can ignore social media (click here for a definition of social media). In fact, if you find your clients through offline marketing or advertising only, you may find yourself soon left behind by your competitors who use social media. They're increasing their exposure, building their authority, engaging with prospects and clients with lightning speed, learning about … [Read more...]

Hot Google+ Tips for Freelancers

If you've jumped on the Google+ bandwagon, you may be wondering, "Ok, what next?" By now, you know it's a lot like Facebook, but with some cooler features like Hangouts. Plus, unless you've gone crazy and added thousands to your circles, it isn't as noisy as Twitter--yet. So how exactly do you use Google+ to (a) make it a tool for finding clients, and (b) keep it from sucking up any more of the time you're … [Read more...]

20 of the Best Google+ Guides and Tutorials to Get Freelancers Up and Running

Early this week, my Twitter and Facebook streams were filled with offers for invites to Google+. What? Yet another social networking platform to take up my time and attention? But it's from Google--therefore, you can't lightly brush it off as a flash in the pan. In fact, no sooner had I joined Google+ when I started seeing emails from marketers publicizing their Google+ links so I could follow them. In … [Read more...]

How and Why to Build an Online Presence

The seemingly infinite influence of the internet makes it possible for any freelancer to reach their audience more effectively. Size matters not when it comes to online marketing, but effort does, which means freelancers have just as much online marketing potential as do other companies. When well thought out and carefully implemented, a strong online presence gives freelancers an opportunity to tap into a … [Read more...]