Posted September 23, 2011 in Social Media
When Facebook first began it was purely a social venture for many. It was a way to connect with family and friends, get to know others from all around the world, and just enjoy a way to get in touch with people from the past who were long gone. This is still a big part of having a social networking profile, and it has probably worked for you for a long time.
It wasn’t long, however, before a new use became apparent. It was (and is) a useful marketing tool and way of promoting yourself or your business online. Some have been able to incorporate it into a full image seller that can make up an entire profit-earning project on its own. But to do it, you have to take what was once a personal profile and convert it into a place representing your business interests.
Whether it is for promotion alone or you are looking to make important connections through online networking, follow these five steps:
We freelancers depend on social media. Facebook, Twitter, LinkedIn, Google+, and whatever else happens to be popular, can all help us to build our professional image, meet colleagues and prospects, and generally find out what’s going on in our field.
As we’ve said before, social media is about relationships–and at the core of relationship you find people.
For today, I thought it might be fun to take a lighthearted look at some of the people freelancers are likely to run into when they are active in social media. If you’re active on social media too (and I hope you are), you’ve probably already run into some of these characters.
No freelancer today can ignore social media (click here for a definition of social media). In fact, if you find your clients through offline marketing or advertising only, you may find yourself soon left behind by your competitors who use social media.
They’re increasing their exposure, building their authority, engaging with prospects and clients with lightning speed, learning about new niches or markets to explore, and widening their influence.
And your clients probably want you to support their own social media marketing efforts. They want, not just a brochure, but a web page as well. Or aside from logo design, they want website and email branding too
The point is, freelancers need to understand social media–what it is, how it works, and how to use it to promote, not just our own freelancing businesses, but our clients’ businesses as well.
In this post, I’ve compiled ten books on social media, which will help freelancers do exactly that.
None of these books, unfortunately, were written specifically for freelancers. However, if you consider freelancing work as a form of business (which it is!), then it would be easy to translate what these books teach to your freelancing.
I’ve included books that talk about social media in general, as well as a few that focus on specific social networking platforms, such as Facebook and LinkedIn. Unfortunately, I couldn’t find a satisfactory book on Twitter.
Finally, because social media changes so quickly, I’ve included only those books that were published from 2010 onwards. I give you the following reading list in no particular order.
Posted August 23, 2011 in Social Media
If you’ve jumped on the Google+ bandwagon, you may be wondering, “Ok, what next?”
By now, you know it’s a lot like Facebook, but with some cooler features like Hangouts. Plus, unless you’ve gone crazy and added thousands to your circles, it isn’t as noisy as Twitter–yet.
So how exactly do you use Google+ to (a) make it a tool for finding clients, and (b) keep it from sucking up any more of the time you’re already using for social networking?
Below are some of the best tips for achieving both.
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