As freelancers we rely on social media to interact with clients, potential clients, and other freelancers.
Social media is a great tool for freelancers (and since social media is most often free it’s very budget-friendly). But if you’re not careful, social media can also take up a lot of your valuable project time.
Of course, strategies will vary for each individual freelancer. However, over the past few years I’ve put a lot of thought into social media strategy. The tips in this post should work for most freelancers.
Social media, however, should be the first and foremost tool to spread the word about interesting articles, searching for individuals to interview, gathering new story ideas and more.
Some of the challenges that freelance writers can face with social media are which outlets to use, how often to use them, and where and when to promote them. Although social media is not rocket science, it can be challenging at times, therefore stop writers from effectively using the various tools at their disposal.
A few weeks ago Google+ rolled out their much anticipated brand pages. These brand pages are intended for company and business use (in contrast to the original Google+ profiles, which had to be registered to an individual).
Many big brands have jumped on the bandwagon and set up their Google+ Pages. Many freelancers have also set up pages for their blogs and businesses. You may be wondering if these pages can help you build and strengthen client relationships.
If you haven’t looked closely at the Google+ Page functionality yet, you may be wondering if this feature is for you. While I can’t make up your mind for you, I can provide you with information to help you decide whether a Google+ brand page is right for your freelancing business.
In this post, I identify over 20 resources on Google’s new brand page feature. I’ve sorted this information into categories so that you can easily find the information that is most useful to you. Of course, this information is changing all the time, so feel free to add your own Google+ information resources in the comments.
While it’s important to be authentic and genuine online, it’s also possible to overshare. There are some things that clients, colleagues, and potential clients didn’t really need to know about you.
Yet, oversharing happens all the time. I’ve seen it on nearly all of the major networks, and I’m sure you have too. In fact, some social networks have recently encouraged oversharing by suggesting that you use their network to document nearly every aspect your life.
While oversharing might be okay if you limit your fans/friends/followers/circles to a small group of individuals who are well-known to you, it flies against good sense if you are using social media to interact with clients and prospective clients for your freelancing business.
In this post, I’ll identify some bits of personal information that are better left unshared. I’ll also invite you to discuss online reputation and social media.
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