Social media can be a great networking tool. Used properly, you can meet both prospective clients and colleagues on social media. You can also use it to communicate with family and friends.
Sadly, however, too many freelancers are not taking full advantage the social media tools that they have available to them. Yet, they wonder why they aren’t benefiting from their social media participation. You’ve probably heard their complaints:
- “Social media is a total waste of time.”
- “I’ve never gotten a client through social media.”
- “My clients don’t use social media.”
In this post, I’ll help freelancers optimize their social media participation by identifying the five elements that all freelancers should have in their social media profiles. Having an optimized profile should address many of the complaints that freelancers have about social media. I’ll also identify some characteristics of spam social media accounts so that you can see the difference.
LinkedIn is known as the most professional social networking site. After all, the top executives of Fortune 500 companies are in LinkedIn.
You don’t use it to reconnect with and keep in touch with your grandma who lives halfway around the world. Instead, you probably know it as THE place to be in if you’re either looking for a job or looking for someone to hire.
But if you’re a freelancer, don’t disregard LinkedIn as a client-getting tool. Many companies and business owners who hire freelancers are also in LinkedIn. And that’s why you want to be there too.
LinkedIn exists so you can capture your existing network–that is, people you already know from school, previous work places, etc–and grow that network through groups, referrals and introductions. You know it’s often not what you know and can do that matters, it’s whom you know! That’s why having a wide network helps if you’re looking for clients and prospects.
There are a ten key things freelancers need to know when using LinkedIn. Keep these in mind and you’ll get results faster and with less effort. In this post I’ll share what you must know about LinkedIn.
Posted September 23, 2011 in Social Media
When Facebook first began it was purely a social venture for many. It was a way to connect with family and friends, get to know others from all around the world, and just enjoy a way to get in touch with people from the past who were long gone. This is still a big part of having a social networking profile, and it has probably worked for you for a long time.
It wasn’t long, however, before a new use became apparent. It was (and is) a useful marketing tool and way of promoting yourself or your business online. Some have been able to incorporate it into a full image seller that can make up an entire profit-earning project on its own. But to do it, you have to take what was once a personal profile and convert it into a place representing your business interests.
Whether it is for promotion alone or you are looking to make important connections through online networking, follow these five steps:
We freelancers depend on social media. Facebook, Twitter, LinkedIn, Google+, and whatever else happens to be popular, can all help us to build our professional image, meet colleagues and prospects, and generally find out what’s going on in our field.
As we’ve said before, social media is about relationships–and at the core of relationship you find people.
For today, I thought it might be fun to take a lighthearted look at some of the people freelancers are likely to run into when they are active in social media. If you’re active on social media too (and I hope you are), you’ve probably already run into some of these characters.
- SEO Techniques All Top Websites Should Use
- When a Client Can't Afford You: Why It's Still Better to Bid High
- How To Stop Scrambling For Clients And Get A Steady Stream Of Paying Gigs
- A Simple Way To Stop Clients From Rejecting Your Proposals
- 3 Reasons Your Rates Are Still Low (And How To Start Raising Them)