No freelancer today can ignore social media (click here for a definition of social media). In fact, if you find your clients through offline marketing or advertising only, you may find yourself soon left behind by your competitors who use social media.
They’re increasing their exposure, building their authority, engaging with prospects and clients with lightning speed, learning about new niches or markets to explore, and widening their influence.
And your clients probably want you to support their own social media marketing efforts. They want, not just a brochure, but a web page as well. Or aside from logo design, they want website and email branding too
The point is, freelancers need to understand social media–what it is, how it works, and how to use it to promote, not just our own freelancing businesses, but our clients’ businesses as well.
In this post, I’ve compiled ten books on social media, which will help freelancers do exactly that.
None of these books, unfortunately, were written specifically for freelancers. However, if you consider freelancing work as a form of business (which it is!), then it would be easy to translate what these books teach to your freelancing.
I’ve included books that talk about social media in general, as well as a few that focus on specific social networking platforms, such as Facebook and LinkedIn. Unfortunately, I couldn’t find a satisfactory book on Twitter.
Finally, because social media changes so quickly, I’ve included only those books that were published from 2010 onwards. I give you the following reading list in no particular order.
Posted August 23, 2011 in Social Media
If you’ve jumped on the Google+ bandwagon, you may be wondering, “Ok, what next?”
By now, you know it’s a lot like Facebook, but with some cooler features like Hangouts. Plus, unless you’ve gone crazy and added thousands to your circles, it isn’t as noisy as Twitter–yet.
So how exactly do you use Google+ to (a) make it a tool for finding clients, and (b) keep it from sucking up any more of the time you’re already using for social networking?
Below are some of the best tips for achieving both.
If you’re spending a lot of time tweeting, sharing, and networking with others–why wouldn’t you want to make it work to your advantage?
If you’re spending a fair amount of time on the computer looking for work, put social media to work for you. After all, you probably already use social media anyway.
Many businesses use social media as a way to advertise their products and services. The goal here is for you to do the same thing. Use your social media accounts as a tool to help you locate a project or improve your standing with a current client.
In this post, I’ll tell you how to use social media to find paying projects.
What? Yet another social networking platform to take up my time and attention?
But it’s from Google–therefore, you can’t lightly brush it off as a flash in the pan. In fact, no sooner had I joined Google+ when I started seeing emails from marketers publicizing their Google+ links so I could follow them.
In my attempt to wrap my brain around Google+ and see how I could use it to reach my freelancing goals, I discovered a number of online guides and tutorials–all free.
Here’s a rundown of some of the best ones I’ve found and why each might be useful to you:
- SEO Techniques All Top Websites Should Use
- When a Client Can't Afford You: Why It's Still Better to Bid High
- How To Stop Scrambling For Clients And Get A Steady Stream Of Paying Gigs
- A Simple Way To Stop Clients From Rejecting Your Proposals
- 3 Reasons Your Rates Are Still Low (And How To Start Raising Them)