At the beginning of the year we posted about five social networking trends that freelancers may wish to explore. While those five trends will still be of interest to many, six months is a long time when it comes to technology. That’s why I’m posting today about four more social media tools or apps that you may wish to explore.
Here’s the newest list of social media trends for freelancers:
Posted July 7, 2011 in Tools/Resources
A major part of working freelance is using your time productively and efficiently. You might schedule your time as blocks of each day, or as random periods of time at any hour of the day or night.
Regardless of our individual working patterns, all freelancers keep some sort of calendar, to-do, or scribble list. (If you don’t have some sort of calendar, you should start one today. )
In this post, I’ll explain why an online calendar is better. I’ll also give you five tips for getting the most from your online calendar.
For one thing, most private clients don’t think of it. Even on bidding sites where clients can rate a freelancer, the ratings are not really that helpful. They just indicate whether a client was satisfied.
There’s no reason why you, as a freelancer, can’t review your own performance. In fact, conducting a self-review from to time is a really good idea.
In this post, I share fifty questions that you can answer on your own to evaluate your freelancing business.
Be sure to wait a while so that you have enough information to evaluate your freelancing business fairly before doing this (six months is about right). You can revisit these questions periodically (again, six months is about right).
Use this questionnaire to get a snapshot of where your freelancing business is and to find areas you need to change or strengthen. Of course, these questions are just a guideline. You’ll develop your own “performance review” questions over time.
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Online marketing is an essential part of any business. It is as important as brochure and postcard printing, as television commercials, and as face-to-face networking. Most business owners know that within the realm of print marketing are a vast number of tricks, resources, and options to learn.
The same is true of online marketing.
With everything available for freelancers from banner ads to Google Adwords, affiliate marketing and SEO marketing, article marketing and online press releases, marketing on the web can set anyone’s head to spinning before they even begin the process.
Very often, freelancers are in charge of every detail of their business, including marketing. As mentioned before, marketing in and of itself can be very daunting, but when it is one of a hundred tasks that you have to accomplish every business day, it can be very tempting to just keep putting it on the back burner. Or maybe you attempt some marketing task now and again, but for the most part have let your original marketing efforts run themselves.
However, online marketing, like print marketing, needs to be monitored. This is why it is important for you as a freelancer to know about the many helpful resources that are available online. If you are just beginning an online marketing campaign, there are also plenty of excellent help at your fingertips.
In an attempt to help fellow freelancers, I’ve compiled a list of resources that you may need for your online marketing campaigns. With this list, I hope to save you time and to provide you with some of the best tools to help you succeed.
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