It’s true. There are some freelancers who always seem to stay busy, even when others struggle to find enough work. You can recognize them by looking through their testimonials. Or, you may notice that they always seem to have a positive attitude.
I call them contagious freelancers, because their desirability seems to be catching. Once a client starts to work with them, that client always seems to want more from them. Their popularity just spreads and spreads.
What do these contagious freelancers have that you don’t? More importantly, how can you get what they have?
In this post, I’ll share 12 tips to help you better attract clients. You’re also invited to share your best tips on how to become a contagious freelancer. If you like this post, you may also enjoy Where on Earth Am I Going to Find My First Clients?
Get Contagious, Attract More Business
Don’t you wish that paying projects were catching? Well, the good news is that you can learn to attract more projects. Here are twelve tips to help you do just that:
- Find the right clients. If a client is a good match for your services, then it will be much easier to satisfy their needs and keep them happy. Working with the wrong client makes your job harder. So, make sure that the client’s request matches your core business goals.
- Respond promptly. Don’t make a client wait to do business with you. Answer client messages quickly–within the same day if you can. The sooner you respond, the sooner you can start working on a new project. If you delay too long, the client might think that you’re not interested.
- Listen carefully. Most businesses don’t listen to their clients. If you want to be a preferred service provider, you need to be different. Pay attention to what the client says. Ask questions if you are not sure.
- Treat every client as though they are special. You wouldn’t be in business without your clients. So, every time you deal with a client keep in mind how important they are to your freelancing business. Don’t be afraid to let the client know that you appreciate them.
- Build trust by being reliable. Your client wants to be able to count on you. Don’t let them down. Deliver quality projects on time. Good client/freelancer relationships are built on trust. Show the client that you are trustworthy.
- Go one step beyond. A smart freelancer keeps their client’s interests in mind. Doing this can be as simple as occasionally sending the client a link to an article that you know they will find interesting. It doesn’t take a lot of time and it helps your clients.
- Make working with you a pleasant experience. Always treat clients with professional courtesy. Make it a point to be friendly and helpful. Clients are more likely to rehire freelancers who they enjoy working with.
- Say thank-you. We live in a society where people are taken for granted. Don’t be like everyone else. You can stand out by thanking a client for doing business with you.
- Keep the lines of communications open. Even if you are not actively working with a client, stay in touch. Client newsletters are a great way to do this. Put a reminder on your calendar so that you don’t forget to check-in with former clients.
- Organize your client list. You can’t keep in touch with your clients if you lose their contact information. Develop and maintain a good system for keeping track of clients and prospects. Be sure to make a backup of this information.
- Offer package deals. If a client has been particularly loyal or orders a great deal of work, you can offer them a special deal as an incentive. You can also have private sales that are only available to your best customers.
- Ask for more business. Many freelancers don’t get repeat business from their clients (or testimonials either) because they don’t ask for it. Don’t be afraid to ask the client if they need anything else. Often just asking is enough to get repeat work.
What are your tips for becoming a contagious freelancer who attracts plenty of repeat business?
Share your best tips in the comments.
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