If you’re a freelance blogger or writer, content marketing is likely part of your job. But even other freelancers can benefit from a good content strategy.
Unfortunately for some, to participate in content marketing, you must have some content to share. And coming up with new and creative ideas for content can be tough–even if the ideas are only for your own freelancing blog.
This post is designed to help with that problem. I’m sharing a giant list of 27 content ideas that you can adapt for your own content needs. If you liked this post, you may also like Why Freelancers Need Content Too.
Content Ideas that Can’t Miss
Are you stumped? Are you having trouble coming up with something to write about? Here are some great ideas to help:
- Look at Google Trends. Google Trends is a great way to find out what is popular now. It shows the hottest search topics.
- Examine the Best Seller List. The New York Times best seller list is a good resource for finding winning ideas. If people buy a books on a topic, they will probably also read content about it.
- Read the Comments. The comments of any blog post or article are a rich source of content ideas. Look for questions, links to additional resources, and discussions.
- Update an Earlier Topic. Your older articles and posts may be outdated now. Or you may have changed your mind about the topic.
- Cover a Different Angle. There is rarely just one way to look at a topic. Review your old content for ideas that you can write about from a different perspective.
- Respond to a Post on Another Blog. Do you have a strong opinion (positive or negative) about a post you read on another blog? Link to the original post and share your thoughts.
- Write a Review. Things you can review include books, software tools, websites, and more. Be sure to properly disclose any payments or products you receive as payment for your review.
- Create a Tips List. Some of my most popular posts are tips lists. In fact, you’re reading one right now. :) Lists also tend to be very sharable on social media.
- Conduct an Interview. Many writers and bloggers shy away from interviews, but it is easier to get someone to agree to an interview than you might imagine.
- Post a Survey. Put a survey on your blog or website and you can accomplish two goals at the same time–learn about your readers and attract survey participants.
- Share Your Favorite Pic. Most posts and articles should include at least one image. But many content marketers don’t realize that images can often stand alone.
- Create a Video. Video is another form of multimedia content that readers love to reshare on social media.
- Record a Podcast. Podcasts are another form of content that bloggers and writers sometimes forget about.
- Look at Social Media Trends. If a particular topic is discussed often, chances are that it’s a good topic to write about.
- Tell a Story. Depending your site, stories can take the form of case studies or they can be your own personal experiences.
- Have a Contest or a Giveaway. A good contest can really draw traffic. You can solicit prizes from sponsors, or you can provide them yourself.
- Solve a problem. If one person has a problem, chances are that others have the same problem. Provide a practical solution if you can.
- Teach. Tutorials are a popular type of content. Try a step-by-step approach with illustrations. Be as specific as you can.
- Share a Joke. Humor is another factor that makes content very sharable. But it has to be the right type of humor–funny, but not offensive.
- Give your Opinion. Everyone has one, and you might as well turn yours into content. Just make sure that your opinion piece is well written.
- Analyze the News. Every day news outlets share information that could potentially affect your audience. Analyze the latest news.
- Ask a Question. Your content doesn’t always have to be about answering a question. Some of the best writing asks a question and starts a discussion.
- Share an Infographic. Infographics were a hot trend about a year ago, but they are still a popular form of web content.
- Draw a Parallel. Draw a parallel between something your readers need to know and a popular figure or object. Example, How Your Freelance Business Is Like The Deadliest Catch.
- Use an Idea Generator. There are several idea generators out there. This one from Portent is one of the easiest to use.
- Identify a New Trend. Nearly everyone wants a head start on the future, so your predictions and observations about trends make excellent content.
- Create a Resources List. Last, but not list, is the resource list. Create a list linking to and describing similar resources such as books, software apps, and so on.
What content ideas would you add?