27 Can’t Miss Content Ideas for Freelance Bloggers, Freelance Writers, and Other Freelancers

Hand writing Content Marketing with black marker on transparent wipe board.Content is hot. Everyone is talking about content marketing.

If you’re a freelance blogger or writer, content marketing is likely part of your job. But even other freelancers can benefit from a good content strategy.

Unfortunately for some, to participate in content marketing, you must have some content to share. And coming up with new and creative ideas for content can be tough–even if the ideas are only for your own freelancing blog.

This post is designed to help with that problem. I’m sharing a giant list of 27 content ideas that you can adapt for your own content needs. If you liked this post, you may also like Why Freelancers Need Content Too.

Content Ideas that Can’t Miss

Are you stumped? Are you having trouble coming up with something to write about? Here are some great ideas to help:

  1. Look at Google Trends. Google Trends is a great way to find out what is popular now. It shows the hottest search topics.
  2. Examine the Best Seller List. The New York Times best seller list is a good resource for finding winning ideas. If people buy a books on a topic, they will probably also read content about it.
  3. Read the Comments. The comments of any blog post or article are a rich source of content ideas. Look for questions, links to additional resources, and discussions.
  4. Update an Earlier Topic. Your older articles and posts may be outdated now. Or you may have changed your mind about the topic.
  5. Cover a Different Angle. There is rarely just one way to look at a topic. Review your old content for ideas that you can write about from a different perspective.
  6. Respond to a Post on Another Blog. Do you have a strong opinion (positive or negative) about a post you read on another blog? Link to the original post and share your thoughts.
  7. Write a Review. Things you can review include books, software tools, websites, and more. Be sure to properly disclose any payments or products you receive as payment for your review.
  8. Create a Tips List. Some of my most popular posts are tips lists. In fact, you’re reading one right now. :) Lists also tend to be very sharable on social media.
  9. Conduct an Interview. Many writers and bloggers shy away from interviews, but it is easier to get someone to agree to an interview than you might imagine.
  10. Post a Survey. Put a survey on your blog or website and you can accomplish two goals at the same time–learn about your readers and attract survey participants.
  11. Share Your Favorite Pic. Most posts and articles should include at least one image. But many content marketers don’t realize that images can often stand alone.
  12. Create a Video. Video is another form of multimedia content that readers love to reshare on social media.
  13. Record a Podcast. Podcasts are another form of content that bloggers and writers sometimes forget about.
  14. Look at Social Media Trends. If a particular topic is discussed often, chances are that it’s a good topic to write about.
  15. Tell a Story. Depending your site, stories can take the form of case studies or they can be your own personal experiences.
  16. Have a Contest or a Giveaway. A good contest can really draw traffic. You can solicit prizes from sponsors, or you can provide them yourself.
  17. Solve a problem. If one person has a problem, chances are that others have the same problem. Provide a practical solution if you can.
  18. Teach. Tutorials are a popular type of content. Try a step-by-step approach with illustrations. Be as specific as you can.
  19. Share a Joke. Humor is another factor that makes content very sharable. But it has to be the right type of humor–funny, but not offensive.
  20. Give your Opinion. Everyone has one, and you might as well turn yours into content. Just make sure that your opinion piece is well written.
  21. Analyze the News. Every day news outlets share information that could potentially affect your audience. Analyze the latest news.
  22. Ask a Question. Your content doesn’t always have to be about answering a question. Some of the best writing asks a question and starts a discussion.
  23. Share an Infographic. Infographics were a hot trend about a year ago, but they are still a popular form of web content.
  24. Draw a Parallel. Draw a parallel between something your readers need to know and a popular figure or object. Example, How Your Freelance Business Is Like The Deadliest Catch.
  25. Use an Idea Generator. There are several idea generators out there. This one from Portent is one of the easiest to use.
  26. Identify a New Trend. Nearly everyone wants a head start on the future, so your predictions and observations about trends make excellent content.
  27. Create a Resources List. Last, but not list, is the resource list. Create a list linking to and describing similar resources such as books, software apps, and so on.

Your Turn

What content ideas would you add?


  1. says

    Very good list , Thanks for listing the idea generator. Never head of this. Just visited their website, seems to be a cool tool. Thanks again. Marcus

  2. says

    Thanks Laura for sharing excellent tips from the content marketing treasure chest :)

    One of my favorites, point 12 on your list is video.

    With the cost of audio and video equipment so much cheaper than it was a decade ago, the bar of entry is really low for creating engaging video content.

    One only has to look at some of the popular videos on Youtube with millions of views to realise the potential in this form of marketing.

  3. says

    I think my favourite at the moment are Infographics.

    I’m considering starting to create my own as part of my marketing strategy for next year.

    They are a great way of building natural links and improving your SEO.

  4. says

    Tom–Video is a big hit with a lot of readers. Blog owners sometimes forget that they can include video on their blog.

    Mark Ford–Infographics are a huge trend and tend to get shared a lot. They’re not getting as much attention as they did last year, but they are still very popular.

  5. says

    Thank you for sharing some interesting points. I’d agree with adding videos as an alternative to text for variation on a blog. It gives the time strapped visitor something other than blocks of text to read. Creating a simple tool to solve a common problem would also be a good idea.

  6. says

    锘?super starlet this particular language canadiafin dene events revir une série. "These young females tend to be keen on fashion, Tells you Sorenstam. "I had been in love with laptop or computer, Elle se ‘vrrle rrtre bien nufactured retour. Cinq après young man dernier disque français,

  7. says

    Thanks for this. I think you have a lot of good points on this list. There’s a lot of inspiring ideas and I think the idea generator you suggested will really help when I’m stumped for editorials. I’m new to writing and my site is only a few months old so I’m still working out the kinks in it and I think this article is going to be really helpful in the next few months as I figure out what works for my site and what doesn’t. Thanks again.

  8. says

    Thank you for this list! Now I have an idea to mediate over those things to write before I will write for an article. And yeah, is this idea “Put a SEO keyword so that it will make your web traffic faster” added to the list? Just asking though. Teehee :3


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