You need something different–something better than what other freelancers offer. Your business needs that special something that makes a prospect pause and think to themselves, “I have to do business with this freelancer.”
We’ve talked about the importance of having a unique selling propositon (USP) before. That’s still important. But having the “Wow” factor does so much more for your freelance business.
Having the “Wow” factor can mean the difference between being considered for a project and being hired.
So what is this “Wow” factor and how can a freelancer go about getting it? The truth is that the answer is as individual as your clients are. If asked, many clients would be unable to give you an answer beyond “I know it when I see it.”
There are a few things that you can do to wow clients. While these tactics may not work for every prospective client, they will work for many. That’s what’s this post is about. It explains how you can wow prospects so that they become a client.
7 Ways to Ramp Up the Freelancing “Wow” Factor
Are you ready to really impress prospects and clients? Are you ready to take your freelancing business one step further? Try some of these ideas to really “wow” your clients.
- Testimonials that rave about your services. It’s important to have testimonials, but some testimonials don’t add to your”wow” factor at all. I’m sure you’ve seen a testimonial before that reads something like this, “I hired Joe to design my website. Joe designed the website on time and in budget.” What you want instead is a testimonial that reads something like this, “I hired Joe to design my website and he did a fantastic job. He exceeded my expectations in every way. Joe will be designing all of my websites from now on.” Do you see the difference?
- A blog that says, “I get it.” Most freelancers know that they need a blog. As a result, most freelancers have a blog. Sadly, most freelance blogs are just ho-hum. Some cover topics without any regard to who their clients are or what they need. Many freelance blogs sit neglected week after week and sometimes month after month. Instead, direct your freelancing blog to your clients. Use your posts to demonstrate how you can meet client needs. You don’t have to post daily, but don’t ignore your freelancing blog for months at a time either.
- Out-of-this-world web design on your site. How would you feel about eating a restaurant that has peeling paint on the walls and holes in the upholstery on the seats of the chairs? What if they served your meal on dishes with cracks in them? You’d probably think that the place was a bit run down and you’d be right. The restaurant might serve great food, but they’ve already made a negative impression on you. They’ll have to work twice as hard to prove that they have good food. Your freelance is the same way. Is it out of date or incomplete? If so, you’re probably making a bad impression on prospective clients.
- Snappy content on your site. Even if you’re not a professional writer, the copy you put on your freelance website is important. It needs to sell your message. It also needs to be completely error-free. Like your website, your web copy is part of that all-important first impression. If you have trouble in this area, consider hiring a professional writer to spruce your copy up. Remember, you never get a second chance to make a good first impression.
- Social media leadership. Being a social media leader doesn’t mean you’re on social media 24/7 making inane comments. Regular participation is enough. Being a social media leader also doesn’t mean that you have the greatest number of followers or friends (or whatever). What it does mean is that your social media participation enhances your overall professional reputation. If you frequently get messages from people thanking you for the content you share or if your shares spark conversation, then you probably do have this wow factor.
- A quick response. Prospects are notoriously impatient. If you get an email or phone call, try to acknowledge it the same day. Even if you can’t answer all their questions, at least let them know that you received the email and are working on it. I can’t begin to tell you how many prospects (turned clients) thanked me for my prompt responses to their inquiries.
- Expectations exceeded. You don’t want to get the reputation of someone who just barely gets the job done. That’s not the way to “wow” clients. Instead, seek to exceed expectations whenever you can. If the project’s due on Friday, try to turn it in on Thursday. If the client asked for two ideas, give them four. Actively look for ways that you can improve the client’s business and make those suggestions. These little extras may seem small, but they have the potential to really “wow” clients.
What about your freelancing business? Does it have the “Wow” factor?
If it does, what do you think makes your clients say “Wow” about your business? If it doesn’t, how will you go about getting it?
Image by music2fish2 (eric lanning)