Open Thread: What’s Your Email Signature?

Email SignaturesDo you ever look at peoples email signatures? You might think you don’t — but you do.

You do it subconsciously when you are looking for their contact information. But how much information is too much information? What do you believe is acceptable?

How many lines of peoples email signatures do you read? Personally I tend not to read more than the first 3 lines, but what about you?

Below I have outlined some of the most common email signatures that I have found in my inbox, replaced with different names of course.


No Signature

Blank

The Initial

– JS

The First Name

– John

The Full Name

John Smith

Full Name + Website

John Smith

http://website.com

Full Name + Website + Logo

John Smith

http://website.com

LOGO

Full Name + Position + Website

John Smith
Super King Of Company

http://website.com

The Full Name + Position + Website + Contact Details

John Smith
Super King Of Company

http://website.com

(02) 376 473 494 | john@smith.com

The Full Name + Position + Website + Contact Details + Logo

John Smith
Super King Of Company

http://website.com

(02) 376 473 494 | john@smith.com
LOGO

The Full Name + Position + Website + Contact Details + More!

John Smith
Super King Of Company

http://website.com

(02) 376 473 494 | john@smith.com
Social Media Sites
Addresses
Sites You Own
Awards Won
etc.

Long Signatures

Some people believe the longer your email, the further down the food chain you are but others such as identity designer Jeff Fisher use email as a powerful branding tool. Let’s take a look at his signature to see what I mean.

Jeff Fisher :: Engineer of Creative Identity
Jeff Fisher LogoMotives
PO Box 17155 :: Portland, OR 97217-0155
P: 503/283-8673 :: F:  503/283-8995
E-mail: jeff@jfisherlogomotives.com
W: http://www.jfisherlogomotives.com
B: http://bLog-oMotives.blogspot.com
B: http://IdentityCrisisBook.blogspot.com/
 
Hours:  Monday – Thursday  8 a.m. – 5 p.m.
 
::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::  ::
 
Member – UCDA Designer Magazine Advisory Board
Member – HOW Design Conference Advisory Council
Past Member – HOW Magazine Editorial Advisory Board
Author – “Identity Crisis!: 50 redesigns that transformed stale identities into successful brands” (HOW Books, 2007)
Author – “The Savvy Designer’s Guide to Success: Ideas and tactics for a killer career” (HOW Books, 2004)

What do you think? Overkill or a great way to market yourself?

Short Signatures

Personally I use a short signature and I believe this works for me. People can click on the link to go to my website to find out what they want to know without chewing up email space. Below you can find my email signature.

Regards,
Jacob Cass

http://justcreativedesign.com

I know there are pros & cons for both methods but what is your take? How long is too long? How short is too short? Should you include an image or not? Do you believe that the longer your email signature the further down the food chain you are or should we be using our email signatures as powerful branding tools?