Have you ever unexpectedly found money?
I know that I have. I once reached into the pocket of a coat I hadn’t worn in a long time and found a crisp ten dollar bill that I didn’t know that I had.
I still remember how I felt when I found the money. It was a happy surprise. Almost immediately I started to plan how I would use my unexpected bounty.
The opposite of finding money is losing money, and believe me, when you’ve lost money the feeling isn’t nearly as good.
I remember when some friends gave me a fairly large gift card. I thought I put the gift card away in a safe place. Instead, I lost it. I never saw that gift card again and I’ve always felt bad about the waste.
If you’ve ever lost a freelancing gig you expected to get or gotten freelancing work you didn’t expect, this post is for you.
Why Some Prospect Inquiries Feel Like Found Money
Recently, a prospect contacted me about doing a substantial amount of work. As usual, I asked the prospect how they had heard about me. To my surprise, the prospect hadn’t ever heard about me. In fact, they were looking for another freelancer and accidentally ran across my website instead.
Although they hadn’t been looking for me, the prospect couldn’t find the other freelancer. It seemed that the other freelancer didn’t have a website or much of a web presence (or if they did, it wasn’t very easy to find). We wound up discussing the prospect’s needs and, to make a long story short, that prospect became a client.
In a way, landing that client who seemed to come out of nowhere felt a bit like found money. It wasn’t, though. If I think about it, I worked hard to land the client. That work started even before the client contacted me–when I started building up my online presence. It continued on as I discussed the client’s needs and came up with a custom proposal for meeting those needs.
Of course, getting clients you didn’t expect is only half the story. The other half is losing clients you expected to get.
Why Losing Out on a Proposal Feels Like Lost Money
If you don’t get a freelance gig that you were counting on, it can certainly feel like you’ve lost money. In other words, the feeling isn’t very good.
It can take hours, sometimes even longer, to develop a proposal for a prospective client. Usually, the process goes something like this:
- A prospect makes an inquiry about your services.
- You ask the prospect about their project, paying close attention.
- You may even schedule a telephone meeting to discuss the project.
- Once you understand the project, you create a proposal (including pricing).
As you can probably guess, the process is a lot of work–work that you won’t be paid for unless you land the project. That’s why when you don’t get a project it can feel a lot like lost money.
It also stings a bit if this happens with a contact you’ve been networking with through social media (and therefore feel that you know).
There’s a certain aspect to freelancing that you can’t control, no matter how hard you try. Sometimes, you do all the right things and you don’t get the client. Other times you do (practically) nothing at all and you do get the client.
Getting freelancing work can feel a lot like found and lost money–sort of up and down.
The first takeaway, at least for me, is to keep on doing the right things (even when they don’t seem to be working) because doing them greatly improves your chances of success. And by doing the right things I mean:
- Marketing your freelancing business.
- Networking with other freelancers and with prospective clients.
- Building and maintaining your professional reputation.
The second takeaway is not to take a failure to land a project personally (even though it might feel personal). Losing a gig you thought you would get is almost always a temporary setback. In the end, things usually balance out. The rejection is usually not about you anyway.
Have you ever gotten a gig seemingly out of the blue? Or, have you ever lost a freelancing gig you felt sure you would land?
Share your stories and thoughts in the comments.