5 New Social Networking Trends for Freelancers to Explore

Social media is here to stay. Twitter, Facebook, and Foursquare are a vital part of many freelancer’s marketing efforts.

But, just because these social media tools are popular today, doesn’t mean that they will always be effective marketing tools for freelancers. What’s popular today may be forgotten tomorrow. The shrewd freelancer will be constantly exploring new social media marketing alternatives.

Here are five promising new social media tools for freelancers to explore (and why I think each is worth looking at):

1. Amplify

Amplify is a social media tool that allows you to bookmark and share all or parts of what you find on the web. It also links to many other popular social media tools such as Twitter and Facebook.

The basic idea is to help you find and share better content more quickly. Let’s face it, most of us operate in an information overload state and anything that can help combat that is a welcome addition.

From my perspective, the distinguishing factor is that Amplify allows you to share information in context without being limited in the number of characters through its clip and share feature. Also notable is that within days of joining, without any real promotional effort on my part, I had several dozen users selecting me as a source (similar to a follower on other social media sites), which means that many of my contacts are already here.

2. One True Fan

One True Fan intrigues me and scares me at the same time. I definitely see potential for freelancers, but at the same time it scares me in the same way that Foursquare scared me. (As in, do I really want to share where I am at all times? Except in this case, the “where I am” is virtual and not physical.)

This tool allows you to check in to various websites and blogs that you visit. The person who checks in the most becomes “the one true fan” of the site. Like geolocation sites, there are gaming elements. Naturally, online stores and perhaps even bloggers may wish to offer discounts and incentives to the person with the most check-ins.

This application can give freelancers who own websites insight into potential customers who may not contact them through comments or email. Also, freelancers can connect with others who show in interest in a site since the interface allows you to see who else has visited a site. According to Andy Beard, One True Fan is from the folks who brought us MyBlogLog (remember them?), which was big for a while.

3. Quora

Quora seems to be a site that many freelancers are exploring right now. It’s a question answering site with a social element (see Fluther below). It’s goal is to become the best online resource. Like other question answering sites, you can link Quora to other social media including Twitter, Facebook, and more.

In fact, answering questions can be a good strategy to demonstrate expertise. Asking questions can also be a good way to get information and Quora seems to be drawing a large number of small businesses and professionals. It will be interesting to see where Quora goes in the coming months.

4. Fluther

Fluther is another question answering site with a social element. Of course, many other social media platforms have a question feature (LinkedIn comes to mind), but this company is now linked to the social media mover and shaker, Twitter through its development team (from Mashable)–which makes Fluther one social medium for freelancers to watch.

To me, Fluther did not seem as well-organized as Quora (see above). It did seem more intuitive and I found it a little easier to use. However, it does not seem to be drawing a professional community (at least not from a casual inspection of it).

5. Mobile Interfaces

While this isn’t technically a single social media tool, mobile computing is only going to grow. Mobile interfaces already exist for most of the major social media platforms. I would expect to find most of your favorite social media utilities available as mobile apps in the coming months as well as new mobile-only social platforms.

Mobile social media tools are good news for freelancers, because it allows them location independence and even greater flexibility for keeping up with clients and prospects. In fact, if you haven’t gone mobile yet, why haven’t you?

Your Turn

These new tools are definitely worth investigating. I can’t tell whether any of them will become the next big social media platform, but all of them show some promise.

What new social media tools do you find promising? What have you explored? Share your answer in the comments.


  1. says

    I’ve found Amplify interesting, Laura, and am enjoying using it, though my network there is quite small. I also find OneTrueFan interesting, especially for exploring what others have shared. I have disabled check-ins on some sites for the reason you outline – I don’t always want to share where I am online. I have been following the flutter over Quora with interest; I’ve been tempted to ask for an invite, but since I can barely manage to keep up with LinkedIn Answers, it might be wasted on me. However, the quality of information there so far is very good. Thanks for this informative post.

  2. says

    Thanks Robin! I’m glad to be of help. :)

    Sharon Hurley Hall, I’ve actually seen you on One True Fan and Amplify and I believe Quora as well. Frankly, I deleted my One True Fan account for the reason you mentioned (but, I did find it interesting).

  3. says

    All of these networks really are an overload. I’m still using MySpace because clients pay me to maintain their presence. I use Twitter, FB, LinkedIn, Merchants Circle, Estetica-Design-Forum.com and Behance.

    Other than those I honestly don’t know if I have time for anything else. Although I may look in to using Quora.

    Thanks so much for the information.

  4. says

    Christina–Actually, I agree. I think trying to keep up with every social media tool is quite a burden and can be unworkable for most freelancers. It’s okay to experiment with a lot of them to find out where your clients are and what you are comfortable with. Once you’ve done that you can pick one or two to focus on that suit your needs best.

  5. says

    Thanks a lot for informing about these other options. However, I am a frequent amplogger (amplify blogger) but I had not tried Quora and My True Friend. Someone told me that Quora is almost a question-answer site. Would you please suggest me, how is this different from yahoo answering?
    Thanks once more.

  6. says

    Hi Laure,

    Thanks for this update on social networking trends. What I think would be very helpful is to make transparent how these individual applications work together. Techies and Nerds know that it needs AJAX to make things work (not the toilet cleaner). I believe that there are many people out there who are simply overwhelmed by the shear vastnes of social media opportunities and a lot of these people try to keep their head above water by maintaining all the different channels simyultaneously rather than linking them. It’s the same problem with RSS feeds. Really Simple Syndication? From the programmers perspective: sure thing. From the user perspective: Ermm…

    Just a thought.


  7. says

    5 New Social Networking Trends for Freelancers to Explore | FreelanceFolder I was recommended this blog by my cousin. I’m not sure whether this post is written by him as no one else know such detailed about my trouble. You are incredible! Thanks! your article about 5 New Social Networking Trends for Freelancers to Explore | FreelanceFolderBest Regards Cassetta

  8. says

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet
    my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  9. says

    I drop a leave a response each time I like a
    post on a website or if I have something to contribute to the conversation.
    It is triggered by the passion communicated in the post I read.
    And on this article 5 New Social Networking Trends for Freelancers to Explore | FreelanceFolder.
    I was excited enough to drop a thought :-P I do have 2 questions for
    you if it’s okay. Is it just me or do some of the remarks come across as if they are coming from brain dead people? :-P And, if you are writing on additional social sites, I would like to keep up with anything fresh you have to post. Would you make a list the complete urls of your social pages like your linkedin profile, Facebook page or twitter feed?

  10. says

    Good day! I know this is kinda off topic but I was wondering which blog platform
    are you using for this site? I’m getting tired of WordPress because I’ve
    had problems with hackers and I’m looking at options for another platform. I would be awesome if you could point me in the direction of a good platform.

  11. says

    Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment
    didn’t appear. Grrrr… well I’m not writing all that over again.
    Anyways, just wanted to say wonderful blog!

  12. says

    Aw, this was a really nice post. Spending some time
    and actual effort to create a great article… but what can I say…
    I procrastinate a lot and don’t seem to get anything done.

  13. says

    Hi, I do think your web site could be having internet
    browser compatibility issues. Whenever I look at your blog in Safari, it looks
    fine however, if opening in IE, it has some overlapping issues.
    I simply wanted to give you a quick heads up! Aside from that, excellent

  14. says

    Howdy would you mind stating which blog platform you’re working with? I’m planning to start my own blog soon but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m
    looking for something unique. P.S My apologies for being off-topic but I had to ask!


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>