How Often Should You Post to Your Freelancing Business Blog?

Have you ever wondered how often you should post to your freelancing blog?

One of the freelancing questions that I’m asked the most often deals with posting frequency.

We all know that there are lots of benefits to having a freelancing blog, ranging from increased website traffic to establishing yourself as an expert in your field to building client relationships.

But it’s hard to keep up with a freelancing blog and run a freelance business at the same time. Many freelancers have a hard time doing both. In this post, we’ll discuss business blogging for freelancers. At the end, I’ll invite you to share your tips and experiences with freelance business blogging.

All About Freelance Business Blogging

There’s really no right answer for how often you should update your freelance business blog. I’ve known successful freelancers who rarely update their freelance blog. I’ve also known struggling freelancers who update every day. The answer will vary depending on your niche and your other marketing efforts.

Recent evidence seems to indicate that frequent posting pays off, as shown in this article about business blogging performance from Pamela Vaughan published on HubSpot.

Of course, most freelancers work alone. They are about the smallest small business that you can get.

A freelancer’s situation is a bit different from that of a small business that has a marketing team to help with their blog. That difference doesn’t mean that blogging can’t or shouldn’t be part of your freelance marketing strategy, though.

Keep these factors in mind as you plan your freelance business blog:

  • You won’t benefit from your blog if you don’t update it. It’s very common for a freelancer to start a blog, post a few times, and then stop blogging. An abandoned freelancing blog is not much of an asset.
  • Quality is more important than quantity. Conventional blogging wisdom says that the more you publish the better, so you may be tempted to publish anything and everything just to get something published. But with updates to the search engine, quality is more important than ever.
  • Your blog should be about your client’s interests not your own. Your freelance business blog is not the right place to rant about clients you don’t like. It’s also not the right place to share your family photos.
  • You need to promote your posts through social media to your target market. A common blogging myth is that good posts attract their own audience. But even a good post won’t get read if no one finds it.
  • A small blog readership targeted to prospective clients is better than a large readership that misses the mark. So, know who your clients are and design your content especially for them.
  • Your blog content doesn’t have to always be words. Images, graphics, videos, podcasts, and even cartoons also work. “I’m not a writer” is a common excuse for not blogging, but there are many other types of blog posts.
  • It’s okay to get help with your blog from a professional writer or editor. You may think that your blog has to be a DIY project, but if you’re struggling or too busy it only makes sense to get help.

What to Post on Your Freelance Business Blog

Another common reason that many freelancers stop blogging is that they are out of ideas. However, there are more blog post ideas than many freelancers realize and usually a good idea can be re-used to create multiple posts.

Here are some good ideas for blog posts that will fit the needs of most freelance blogs:

  • Interview a successful client. This will help build your client relationship. Recognizing your clients is a way to give something back. (Because without clients, where would you be?). Plus your prospects may read the interview and think of ways that they can use your services.
  • Answer the one question your clients ask most often. You’ll save yourself from answering the question repeatedly and your clients will see that you listen to their concerns.
  • Record a podcast in which you share tips and tricks relevant to your clients. Just as it’s good to put a face with a name, it can also be good to put a voice with your freelancing business.
  • Share an infographic that’s loaded with details your clients need to know. Infographics are a very popular way of sharing information right now and there’s no reason why you shouldn’t take advantage of the trend.
  • Write about how your freelancing business gives back to the community. Have you done some pro bono work lately or used your professional skills to help your favorite cause? Prospects and clients love to do business with people who care about their community.

Your Turn

Do you have a blog for your freelancing business? Do you struggle to update it? How often to you post to it?

Answer the questions in the comments below.

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Comments

  1. says

    Yes, I struggle with this. I try to use “quality vs. quantity” as an excuse, but that’s all it is: an excuse. It’s not for lack of ideas — I’ve got pages of them in my daytimer — but that nagging feeling that I should be working on paying projects, including blog posts for clients. It’s like the old saw about the cobbler’s kids not having shoes, eh?

    Have a great weekend, Laura.

  2. says

    Jake Poinier

    I’m sure that you’re not the only one.

    I think too many freelancers compare themselves to the big media sites or the big corporate sites and give up. Of course, that’s not comparing apples to apples, since those sites have multiple writers and often have huge budgets for content.

    But regular blogging, even if it’s not as often as you’d like, is better than no blogging at all. Too many freelancers are missing out.

  3. says

    It’s all about quality. Posting more frequently is good, IF the content is of real quality. In that case, the more always the better. But posting poor content just to increase post frequency can be devastating to your name, brand and business as a whole. If you don’t have something of real quality to put out there, better to sit tight until you do and just take it slow. Your new subscribers may not grow as quickly but they’ll still grow, and more importantly your current ones will stay.

  4. says

    Writing your own content when you have paid work to do is very difficult.

    I decided right from the outset that I didn’t want to burden myself with trying to write regularly or pay someone else to do it so I just curate what I find useful from some of the bigger players in the industry.

    My clients find it useful and it drives traffic to my site.

  5. says

    Christopher–I definitely agree that quality is important, but I’ve also seen freelancers wait six months or more between posts. That’s a bit too long to maintain a following.

    Mark Ford, It’s definitely hard to do both. That’s one reason why I don’t think freelancers should feel like they have to compete with the big commercial blogs that post daily.

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  12. says

    Agreed, it is difficult – especially if you can’t find enough free time. Often the most challenging part is not the actual writing; it’s thinking of an idea or angle to present to visitors. I don’t think anyone can say how often you should blog. If you have something worth saying, say it. Otherwise I would wait until you can produce something visitors really appreciate.

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