Comments on: How High Is Your Loyalty Factor? http://freelancefolder.com/how-high-is-your-loyalty-factor/ The Blog For Freelancers And Web-Workers Fri, 25 May 2012 13:00:11 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Paul J. allen http://freelancefolder.com/how-high-is-your-loyalty-factor/comment-page-1/#comment-3218 Paul J. allen Thu, 13 Dec 2007 06:46:44 +0000 http://freelancefolder.com/how-high-is-your-loyalty-factor/#comment-3218 Visitor loyalty is a very important factor for all sites. In our case, which is different to a blog, we've found that email notifications work well _provided_ they're balanced in terms of the number that's sent. Members like to be notified about what's going on, but they get upset with 20 emails a day ;) As Mrs. Micah said, try to reply to comments or questions quickly and effectively. If you get a bad-tempered email or comment, reply politely and professionally. Written communication does not include the non-verbal body language that face-to-face communication so it can be disarmingly easy to miss-construe what someone has written. If you're running a site, try to include items that personalise it for users. For example, "Welcome back Paul Allen" kinds of messages. One idea from another blog was to use a Joke of the Day (or week, or month). This could be extended into a competition for people to submit and vote. Lots of ideas, but the main thing is to increase visitor loyalty. Visitor loyalty is a very important factor for all sites. In our case, which is different to a blog, we’ve found that email notifications work well _provided_ they’re balanced in terms of the number that’s sent. Members like to be notified about what’s going on, but they get upset with 20 emails a day ;)

As Mrs. Micah said, try to reply to comments or questions quickly and effectively. If you get a bad-tempered email or comment, reply politely and professionally. Written communication does not include the non-verbal body language that face-to-face communication so it can be disarmingly easy to miss-construe what someone has written.

If you’re running a site, try to include items that personalise it for users. For example, “Welcome back Paul Allen” kinds of messages.

One idea from another blog was to use a Joke of the Day (or week, or month). This could be extended into a competition for people to submit and vote.

Lots of ideas, but the main thing is to increase visitor loyalty.

]]> By: Mrs. Micah http://freelancefolder.com/how-high-is-your-loyalty-factor/comment-page-1/#comment-3092 Mrs. Micah Sun, 09 Dec 2007 19:37:37 +0000 http://freelancefolder.com/how-high-is-your-loyalty-factor/#comment-3092 Forgot to add: Like this blog, I have a widget which shows my top commentators. (I can never tell if one should use commenters or commentators. My computer prefers the latter.) It may reward them with a little click-through. :) Forgot to add:

Like this blog, I have a widget which shows my top commentators. (I can never tell if one should use commenters or commentators. My computer prefers the latter.) It may reward them with a little click-through. :)

]]> By: Mrs. Micah http://freelancefolder.com/how-high-is-your-loyalty-factor/comment-page-1/#comment-3091 Mrs. Micah Sun, 09 Dec 2007 19:34:49 +0000 http://freelancefolder.com/how-high-is-your-loyalty-factor/#comment-3091 This is a very good list--if I were treated this way as a customer, I'd certainly be loyal. Some additional ways I've found to build loyalty for my blog are: 1. Responding to comments. Not every comment all the time, but it gets good conversation going and it's a way that my site can be engaging, not just me talking at people and people talking back at me. 2. Visiting my commenter's blogs. I try to visit their blogs and even subscribe if they comment regularly. 3. Doing social networking favors for active commenters. When I visit their blogs, I keep an eye out for posts I can Stumble (since I've found that generates the most traffic), save to Delicious, or occasionally Digg. Obviously, these are more blog-oriented. This is a very good list–if I were treated this way as a customer, I’d certainly be loyal.

Some additional ways I’ve found to build loyalty for my blog are:

1. Responding to comments. Not every comment all the time, but it gets good conversation going and it’s a way that my site can be engaging, not just me talking at people and people talking back at me.

2. Visiting my commenter’s blogs. I try to visit their blogs and even subscribe if they comment regularly.

3. Doing social networking favors for active commenters. When I visit their blogs, I keep an eye out for posts I can Stumble (since I’ve found that generates the most traffic), save to Delicious, or occasionally Digg.

Obviously, these are more blog-oriented.

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