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How to Write an Effective Reference for Another Freelancer

Posted May 9, 2011 in How-To

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Scenario:

A fellow freelancer is trying to get a big freelancing gig with a Fortune 500 company. She really wants to get it and asks you to write a reference letter for her.

What do you do?

You write a flattering but truthful reference letter, of course!

We freelancers could use all the help we can get–especially from other freelancers. This kind gesture will earn you plenty of goodwill from your freelancing friend. And have you ever heard of karma? The good you do today will come back to you, a hundredfold.

Besides, learning how to write a good reference letter for others will help you get good ones for yourself, if you ever need one in the future.

If you’ve never written a reference letter before, or you have but aren’t sure you did it well, read on. I’m going to share the elements of an effective reference letter.

Element 1: Background

Begin your reference by letting the reader know who you are and how you know the person you’re writing about. Briefly describe in what capacity you worked together and for how long. Also give an indication of what you do now.

This information will establish that: (a) You’re a real person; (b) You’re qualified to write the reference letter, because you know the person well; and, (c) You’re a trustworthy source of information.

Example:
I’m Lexi Rodrigo, a copywriter and marketing consultant. I worked with Susan Lorne in the corporate communications division of Green Acme Company for 4 years, when she was our in-house graphic designer and I was the head copywriter.

Element 2: Skills and Experience

Now talk about the skills and experience your friend possesses. Emphasize her strengths. Talk about the quality of her work as well, such as her attention to detail, diligence, and ability to meet deadlines. Be as specific as possible.

Example:
Susan is able to translate key messages into graphic images. As an expert user of Photoshop and Adobe Creative Suite, she can execute concepts into designs needed for any project. Her designs can range from elegant to whimsical, depending on the campaign requirements. Her attention to detail is impeccable. At the same time, Susan works fast. I’ve never known her to miss a deadline.

Element 3: Interpersonal Skills

Don’t forget to mention your freelancing friend’s interpersonal skills. Does she get along well with different types of people? Is she able to communicate effectively with everybody, from suppliers to clients?

Example:
Susan has excellent interpersonal skills as well. She’s comfortable communicating with people from various backgrounds, including members of Green Acme company’s research staff, sales agents, and top executives. She’s extremely patient and knows how to listen well to fully grasp the key messages behind every campaign.

Element 4: Results

Remember to mention specific results and achievements your friend has accomplished. Don’t make this up! Mine your memory for concrete goals she reached or measurable impact she made. If you can’t recall any, ask your friend for what she’s most proud of during the time you worked together.

Example:
In 2005, Susan designed a poster which won the Ontario Print Advertising Awards.

Element 5: Sell

Here comes the meaty part. Tell why your friend is the best person for the job or assignment in question. You’ll have to read the job description or project requirements to do this effectively.

Example:
I believe Susan Lorne is the best graphic designer for your campaign, because of her vast experience in designing marketing materials in the environment conservation field. Not only is Susan a talented and skilled designer, she also lives a life that’s eco-conscious and helps others learn how to live in a more sustainable manner.

Element 6: Close

Let the reader know you’re available if they should need more information about your friend. Give your contact details.

Example:
Please let me know if you have any questions about my experience in working with Susan. You can reach me by email at lexi@xyzmail.com or telephone at 555 6714.

What Do You Think?

That wasn’t hard, was it?

Even if you never have to write a reference for someone else, you just may find yourself writing one for yourself. Sometimes, when you ask people for a reference, they’ll say yes but request you to draft it for them.

Follow the formula above to write a compelling reference.

Have you ever had to write a reference letter? What was your experience like?

If you have any questions, thoughts or insights on writing reference letters, we’d love to hear them. Post them in the comments and let your fellow freelancers know what you think.

PS: Susan Lorne and Green Acme Company are fictitious. Any similarity to persons or companies in real life is purely coincidental.

Image by Mr. Stabile

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