Interview With Adelle Charles From Fuel Your Creativity – Design, Blogging And Business

Hey everyone! Today we have an interview with Adelle Charles of Fuel Your Creativity! Adelle is awesome, I’ve known her for some time now and have been an avid reader of her blog since the day I found it. I hope you enjoy the interview! :)

Fuel Your Creativity

Hi Adelle, can you please tell our readers a little about yourself, where you’re from, what you do?

Adelle: I am 28 and am currently the Art Director for the CBS & FOX affiliates here in Rochester, New York. I have been working in the Broadcast field for just over 5 years now but I started out working for an Ad agency in this area doing mostly print /web work right out of college. I also taught Graphic Design for a few semesters at a local college in Rochester. I also do some freelancing at night and on the weekends. I have known most of my freelance clients for a while or I have met them through interviews or referrals.

Have you studied anything in particular or are you self-taught? What’s your background and how did you get started?

Adelle: I received my BFA in graphic design in 2001 from Rochester Institute of Technology. While growing up I loved drawing and painting and when I discovered computers and the Internet, my interest in designing took off. I knew I’d always do something creative since I can’t do math to save my life :)

You have your own portfolio site (, did blogging on Fuel Your Creativity helped you get new clients? How did blogging helped your design business?

Adelle CharlesAdelle: Funny that you ask that – I have been thinking about that for a little while. When Fuel Your Creativity started out about 6 months ago, I had no intention of ever mixing my portfolio with my blog. The main purpose of my blog was to help others “fuel their creativity” and engage with other creatives in the community, to network and to get my name out there as a blogger. I never thought twice about getting my name out as a “designer“. Strange as it may seem!  I’ve been thinking about incorporating the two more and have been working on a site design ( hopefully set to launch by January – maybe sooner.

Please tell us, what are the tools you simply couldn’t live without? (software, web-app, etc…)


  • Graphics: Adobe Photoshop & Illustrator
  • CMS: WordPress
  • Invoicing: Invoice Journal + Paypal
  • Organization: iCal, Evernote and gmail
  • Sketching, Brainstorming and To Do’s: Pen and my moleskine notebooks!
  • My Writer/Editor: Michelle Krasniak – Seriously I’d be lost without her!

What would be your single best tip for people looking into a graphic design career?

Adelle: Sketch everything! I was never really big into sketching my ideas out before going to the computer. I wish I had done more of that in college to further the brainstorming process. Until recently I was still going straight to the computer and now I make myself sketch out ideas even if they are as simple as wire-framing and text.

Do you have any idols or mentors in the graphic design field? People you look up to and that inspire you, who are they and why do you like them and their work?


  • Collis Ta’eed – I really love what Collis has done with all of his sites, especially and, he always seems to have big projects in the works for and I admire his entrepreneurship.
  • Chuck Anderson – ( He really inspires me to get more into mixed medias in design. Mixing photography, illustrations and Photoshop seem to be the current trend in design.
  • Jeff Finley – Been reading a lot about him lately and I’m now hooked on his blog ( His website and company are kick-ass and I love what they are doing. Go Media has branched out and offers design help via Twitter, which is totally insane and awesome at the same time!

You already have over 8 years of design experience, but where do you see yourself in, let’s say another 5 years from now? Do you have some sort of exit strategy, or you can see yourself designing and working in this field for years to come?

Adelle: My plan is to freelance, consult & blog from my own office wherever I choose to live. I’ve always wanted to move to Toronto but I just bought a house a year and a half ago and I’m in love with it! I don’t have an exit strategy for design because I love it, but I *may* have an exit strategy for my current situation.

The infamous question: Mac or PC?

Adelle: Definitely Mac! Wouldn’t have it any other way.

Now the question I have to ask everyone I interview: What’s  in your iPod? :)

Adelle: Well I’ve ditched the iPod for an iPhone and am totally infatuated with it! Currently I have a few movies, The Departed, American Gangster  & of course some chick flicks :) How to Lose a Guy in 10 days & Serendipity. 

I also listen to so many different genres of music but to name a few of my current favorites…Citizen Cope, Gym Class Heroes, Danity Kane, Rachel Yamagata, Sia & Madonna. Yeah I know – random!

Thank you so much Adelle or taking the time to do this interview, really appreciated!:)

Adelle: Jon, thanks so much for asking me to be a part of an interview on Freelance Folder! I have been an avid fan of your blog since you started it.

I hope you enjoyed this interview with Adelle. We will have more interviews soon, if you know someone who you would like us to interview, drop us a line.